A quick stopover in Paris on our travels was all the excuse we needed to check out some of the world’s most beautiful VM in the picturesque city of love. The incredible Galerie Lafayette department store blew us away with their ‘An Amazing Arctic Christmas’ featuring the adventures of a polar bear and its cubs in search of a new home due to the shrinking ice fields at the North Pole.
All of the displays are, astonishingly, hand made from paper including the massive tree beneath the stained-glass dome and this Arctic wonderland is brought to life with moving Ferris wheels, cable cars and an integrated app completing the experience.
There were also stunning visual merchandising displays that were already popping up after Christmas with the best high end brands pulling out all the stops for their displays in the glamorous city of lights.
The BVH department store took a gold medal winning approach to the Christmas theme with resplendent medallions, piles of presents on the ski slopes and animated video effects.
If you enjoyed reading about our International VM memories you can find more travel stories by clicking on the links below… Bon voyage!