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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

5 Important Shopping Dates to Add to Your Calendar

We all know of the big seasonal shopping events on the calendar; Christmas, Easter, New Years and EOFY sales and Mother’s/Father’s Day, but what about some of the lesser known events you may not be aware of? We have gathered together some shopping dates that have flown under the radar or are on the verge of becoming popular to get you thinking outside the box when it comes to promotions and marketing for your business.

Back to School shopping – Mid January

As the new school year is coming closer families begin preparing to go back to school which means shopping for uniforms, schoolbooks, stationary and other school supplies. Some stores offer “Back to School Checklists” or special sections where everything shoppers need is gathered in a single place as well as special offers, discounts and back to school promotions for both students and teachers.

World Consumer Rights Day Australia – March 15

World Consumer Rights Day (WCRD) in Australia is observed annually on March 15. On that date in 1962, President John F. Kennedy outlined his vision about consumer rights.  The WCRD presents an opportunity to promote the basic rights of consumers, demand that those rights are protected and call for protection against market abuses and social injustices that jeopardise them.

Cash Mob Day Australia – March 24

The basic idea of a cash mob is to encourage people to get together on a certain time and date in a small business in their town in order give the business owner a bit of an economic boost, helping small businesses and stimulating the local economy.

Halloween – October 31

Halloween is an annual celebration occurring on October 31, the evening before All Hallows Day or All Saints. This holiday is extremely popular in the USA and other countries, and is quickly growing in popularity at home in Australia. On the evening of Halloween many children dress up in Halloween costumes playing “trick or treat” in their neighbourhood along with other popular Halloween activities which include costumed parties and pumpkin carving.

Black Friday Australia – Friday after Thanksgiving USA

Black Friday in Australia is observed each year on the Friday after Thanksgiving in the USA and is regarded as the first day of the Christmas shopping season, on which retailers make many special offers. Although it is originally a US phenomenon, Black Friday is gaining popularity amongst Australian shoppers and retailers alike.

 

For help creating a stunning themed activation for any of the above dates, please email info@vmplus.com.au

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