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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

A Magical Cottage for Santa Claus

One of our all time favourite projects was this all new custom built Santa’s Cottage – an unforgettable experience for families over the festive season. A combination of moving displays, lush lit and decorated foliage and toys combined to create a magical space for photographs with Santa Claus.

The freestanding timber structure came complete with chalet style dormer windows, working clock tower and Cuckoo inspired rotating characters. Candy-cane uprights, larger-than-life toy soldiers and windows and eaves encrusted with twinkling fairy lights and garlands ensure the cabin shines from top to bottom with that magical Christmas sparkle.

The internal decorations provide a stunning backdrop for festive photos with the man in red, with plenty of detailed inclusions to create an authentic feeling. Red carpet flooring and overhead hanging finials create a colourful atmosphere with candy cane poles and plenty of sparkling trees, garlands and wreaths. Toy displays with moving clockwork parts and a rotating toy stand add to the fun and Santa’s desk sits pretty in the corner complete with globe.

Last but certainly not least, an external area at the rear of the workshop, complete with an enormous Rudoph the reindeer and Santa’s mailbox provides children with an area to write letters and post them to Santa Clause and to take part in other Christmas craft activities.

To see more pictures of this amazing Christmas activation visit our Facebook page or to see how we decorated the rest of this shopping centre in the same luxurious traditional style visit the full album




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