One Thursday in June, the team of marketing managers from DEXUS joined us in The Prop House Showroom for a morning of visual merchandising to learn the theory and hands on approach to styling and visual merchandising display design.
Our course instructor Mark, started off the morning with a lecture on the principles of design and how to implement them into various areas such as fashion and homeware displays.
The group of 12 marketing managers then split into 3 teams and had their own chance to put their newly learnt theory into practice. Split into three categories, Christmas, homewares and fashion, the teams were asked to select items from a variety of props to create their own display worthy of a store front in 10 minutes.
The Christmas colour task required the team to pick from glitter and matte baubles, colourful monstera leaves, gold sequin flowers, rainbow swirls and red poinsettias. Each team worked with a green Christmas tree on a bright orange background, leaving the team to decide on complimentary colours and work with the situation.
During the fashion exercise, teams learnt how to dress a mannequin, select complimentary outfits, position mannequins and choose elements to surround the mannequins to tell a story.
The homewares challenge allowed teams to select items such as cushions, foliage, glassware, crockery and cutlery to design a consistent display. Teams had to choose a colour story based on the items and use the elements of design such as repetition, the rule of three, the pyramid principle and recognising balance (and that less is sometimes more).
The exercises not only challenged design skills, but leadership and teamwork. With four people per group and ten minutes to create each display, it was important for everyone to have a say, listen and move quickly to select which ideas worked together to create a harmonious display.
We had a fantastic morning and loved having the Dexus team in the showroom to learn the art of visual merchandising!
Interested in learning about visual merchandising? Contact one of our stylists today at firstname.lastname@example.org or call (07) 3217 4500.
Learn more about our visual merchandising training course here.
Still need convincing? Read our blog on Why you should study VM.