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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

An Enchanted Woodland Play Park Comes to Life

A vacant tenancy at Robina Town Centre was given an enchanting makeover to turn an unloved space into a brand new Woodland Play Park, creating an imaginative and educational destination for young shoppers to enjoy, while their parents can watch on, coffee in hand, before, during or after a successful shopping trip.

before

The external façade delights with full colour forest graphic onto the glass and signage intertwined with artificial forest greenery.

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The area was divided into different zones to break up the space, with a pint-sized grocery store featuring an entry archway, shopping baskets, grocery items, wooden trollies and kid-friendly cash register to complete the shopping experience.

2016-tph-robina-woodland-play-park-023 The entire rear wall was covered with a floor to ceiling forest mural and trailing ivy vine added to the light features to once again set the enchanted theme of the room.  2016-tph-robina-woodland-play-park-034

A handcut pebble pathway winds through the space with timber bridges for children to drive along and over on cute ladybug or bumble bee ride ons.  2016-tph-robina-woodland-play-park-028

A toddler activity area incorporating a play panels, trees, toadstool pillows, turf and animal bowling  provide mess free play for the younger kids.

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A library nook area provides a quieter space for children with the option of small chairs and tables for activities or a tee pee tent where kids can read their books on the stunning log, stone and mushroom cushions.

2016-tph-robina-woodland-play-park-043 An open area of turf provides space for group games and activities such as cuddly gnome quoits, with handknotted rings  or perhaps just to lounge on the toadstool cushions. 2016-tph-robina-woodland-play-park-052

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And last but certainly not least, a cozy space featuring a selection of amazing woodland themed life size plush toys for children to play with and sit on, and a moving mother owl with baby owl nestled in the tree above.   2016-tph-robina-woodland-play-park-015

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To find out more about how we can help you activate your brand through the power of visual merchandising contact the VM+ team at info@vmplus.com.au or 07 3217 4500.

heather-sarah-xRead more about this charming activation at Inside Retail or visit our Facebook Page for more photos. 

 

 

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