07 3217 4500

Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Authentic Autumn

An Authentic Australian Autumn

“I see the turning of a leaf dancing in an autumn sun, and brilliant shades of crimson glowing when the day is done”.

As Autumn approaches in Australia, instead of visions of pumpkin lattes and maple leaves, we start getting excited about the prospect of pulling out a long sleeved shirt and start to panic slightly about the end of summer weather warnings. As summer swings into autumn, the tones of chocolate brown, mustard ochre and caramel latte tones get absorbed into our clothing and home wares.

Bloom

We’d like to introduce autumn to you this year with the soft feathery details of pampas grass, artisan rattan light shades and a delicate mix of textures. With an eye for composition and balance, mixing textures is the perfect way to subtly introduce the autumn season with harsh surfaces symbolizing winter and the delicate finishes representing summer. We have introduced the textures of mirrored disco balls to add contrast to the soft neutral foliage. Experimentation is key with this look and play is essential. The bloom trend embraces fallen foliage such as palms and fronds instead of the classic maple leaf. For the ultimate DIY – grab a can of spray paint and coat that frond in glossy gold.

 

Farm House

Getting into the more classical autumnal style, this look focuses on weekends spent in the country with cups of tea and homemade scones. Textures include jute rugs, leather ottomans and vintage suitcases. Like any country home, the farm house look is created through the art of layering (just as you would with your clothing during this time). Start with a foundation of a flat weave rug, build upon it with wooden furniture. Layer in the details with mugs and collected pine cones, candles and classic books. Don’t forget the art of repetition; this element of design focuses on one item and uses it to it’s highest potential with the power of duplicated action. Suitcases are ideal for this, with height and depth being created by stacking vintage luggage. Repetition creates unity, cohesion and consistency for the viewer or customer.

 

The New Yorker

We start to tread into true Autumn territory when we start talking about New York City. If you’ve been to NY in the fall, even though it’s at a different time in the year to Australia, central park and the red brick skyscrapers seem to be cast in a glorious bronze hue. The air is filled with the scent of hot coffee and bagels and a pair of snug boots are a necessity. We’ve channeled this look into featuring some iconic elements from the city that never sleeps. Lets start in the 1920’s, sneaking past the prohibition jazz crowd as we wander into Times Square where signs and lights blast, through the Chelsea district where light posts glow and trees are illuminated then stoll into Central Park where the smell of roasted nuts fragrant the air off market carts. A city of endless opportunities, The New Yorker look can be achieved through many different visuals, just use your imagination and you’ll arrive in the Big Apple!

 

The Edge of Autumn

Over the mountains and through the woods… The Edge of Autumn look centers on the rustic textures and woodland aesthetic. Use timber charger plates and birch wood stumps to reflect the cold days in need of a fireplace. As the leaves make their way from the branch to the forest floor, the Edge of Autumn look reflects just that; the end of autumn and the arrival of snow fall or if you’re in Australia, at least some morning frost. We love the use of real branches used in displays, add fairy lights for a whimsical look or keep it authentic with wooden furniture and cosy finishes such as sheepskin rug. It’s time to unpack your beanies, autumn is on the way!

 

We’d love to bring the seasons into your business or shopping centre.

Contact us today to start a conversation about visual merchandising. Email info@vmplus.com.au or call (07) 3217 4500

 

For more visual merchandising inspiration, follow our Instagram and Facebook page.

For all prop hire and event theming, email props@theprophouse.com.au or visit our sister website, The Prop House.

Categories

Archives