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Principles of Design for VM Part 9: Balance

Welcome to Part 9 of our Elements and Principles of Design for Visual Merchandising series where we will introduce you to the first of our design principles ‘balance’. It’s all in how you arrange the thing… the careful balance of the design is the motion. – Andrew Wyeth About Balance: Balance can best be described as a feeling of equality of weight, attention, or attraction of the various elements within the composition as a means of accomplishing unity. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements. There are two forms of visual balance. These are symmetrical balance, also known as symmetry or formal balance, and asymmetrical balance, also known as asymmetry or informal balance. When components are balanced left and right of a central axis they are balanced horizontally. When they are balanced above and below they are said to be balanced vertically. And when components are distributed around the center point, or spring out from a central line, this is referred to as radial balance. How we use balance: In visual balance, each element of the design suggests a certain visual weight, a degree of lightness or heaviness. For example, light colors appear lighter in weight than dark colors or bright colors visually weigh more than neutral colors in the same areas. Balance is not achieved through an actual physical weighing process, but through visual judgment on the part of the observer. To balance a composition is to distribute its parts in such a way that the viewer is satisfied that the piece is not about to pull itself over. 1. This composition...

Spring Fashion with a Handmade Touch

 “She turned to the sunlight     And shook her yellow head, And whispered to her neighbor:     “Winter is dead.”  ― A.A. Milne We custom designed and built these sleek visual merchandising structures for one of our favourite clients and had the added joy of styling their Spring Summer fashion campaign to coincide with the installation. The soft textural spring elements, each handcrafted by an Australian artisan, contrast beautifully with the clean lines of the brand new visual merchandising pods. The pods were designed to elevate the fashion displays within the shopping centre whilst providing a neutral canvas for seasonal embellishments over time. Each structure was designed with versatility in mind – to look beautiful when used separately, or combined in pairs or altogether for a larger display. The pedestals for the mannequins offer additional opportunity to customise the displays each season by being positioned inside the structures for a cleaner look, or throughout the display for a more organic arrangement. The geometrical play of the pod structures was created by reducing any superfluous cross bars and braces to create the illusion of one continuous line winding through the elements. The weightless effect was enhanced with floating perspex display cabinets  incorporated into the vertical lines. A powdercoated gloss white finish ensured a high end polish to match the luxe finishes and fixtures of the shopping centre. The circular risers for the mannequins feature a monochromatic marble veneer to continue the aspirational feel. For the spring seasonal embellishment our artisan created soft, pastel accents to hang from the pod structures to contrast with the geometric style of the pods with a subtle movement and vibrancy. A combination...

Engaging Customers with a Book Swap

Ever since the rise of online shopping, competition amongst shopping centres has never been fiercer in the battle to both get customers in store and provide them with the right engagement to form an emotional connection to their local. One Brisbane retailer decided to convert an unloved vacant tenancy into a space that would engage with the local community, provide entertainment and create a feeling of  ownership in shoppers. It was our pleasure to provide styling for the Book Swap – a place for people to donate their preloved books, provide a quiet spot to read, relax and obtain a new book to read at no expense. We chose a palette of bright blues, greens and crisp whites with pops of extra colour that tie back to the centre’s branding provided by oversized alphabet installations in the windows. Shelves for the book exchange, large trestle tables for adults to sit and a cosy tipi nook for children to relax and read a book were all a part of the design brief. The space was softened with greenery and cosy timber look cushions for a sense of fun! Activations such as this Book Swap are proving hugely successful with shoppers, as they provide more engagement than a traditional static window display. To find out how we can help you with your own activation contact us at info@vmplus.com.au...

End of Financial Year Flashback

What a year we have had so far. We thought we’d take a look back at some of our favourite moments before we begin our preparations for Christmas – yes that time of year is just around the corner for us already! We’ve packed a lot into the last six months, working with our favourite clients old and new. At last count we hired over 1,350 props to over 330 clients, dressed 650 mannequins and put more than 25,000 baubles onto Christmas trees around the Great South East. Our showroom at Leopard and Vulture Street got a golden facelift with a new facade and illuminated signage. The Prop House Throughout the past six months our clients have taken our imagination to the Middle East, visiting the races and even into their own homes, giving us the opportunity to display how versatile our styling can be. Our most vibrant event was definitely a ball with an Arabian Night theme which was a truly rich and decadent event. This theme was about creating a grand and extravagant evening, feeling as though you were in the Middle Eastern desert. We used Aladdin for inspiration, thinking magic carpet, desert, feathers and rich colours. The launch of a new development in Brisbane saw the Prop House Style a marquee at Raymond Park on a stunningly sunny day. The Moroccan inspired interiors of the development translated into the luncheon setting with patterned lanterns, natural finishes and pops of colour through florals & greenery. The guests enjoyed a delicious meal whilst overlooking the city views from amongst the trees. Creating a party atmosphere at a stunning home on...

The One Trend You Need To Know About This Year

“Bilbo left his place and went and stood on a chair under the illuminated tree. The light of the lanterns fell on his beaming face… They could all see him standing, waving one hand in the air, the other was in his trouser-pocket.” The Party Tree was held in high regard by the characters of JRR Tolkein’s famous Lord of the Rings trilogy, and with good reason. Throughout time, trees have symbolized many things to different people such as beauty, family, stability, wisdom and growth. They contain many positive associations and often form a backdrop to significant moments in childhood and our later lives. Following the environmentally conscious movement and examining how our products are sourced, made and produced – people are seeking a way to bring the outdoors in. This attempt to reconnect with nature has been seen in the trend for indoor plants, botanically inspired fashion and homewares designs and of course the Pantone Colour of the Year 2017, Greenery. Our top tip for staying ahead of the rest this Spring Summer season is to think green. Harness the beauty of the great outdoors with your own nature-inspired visual merchandising seasonal campaign or launch. Why not create a beautiful garden party for gourmet presentations in your food precinct with long trestle tables and share plates styled under a beautiful life-sized tree. Better yet, take this look from day to night for up late VIP shopping events and launch parties with fun festoon lighting or a glamorous chandelier and draped fabric and invite your guests to the party of a lifetime. Take a leaf out of Christian Dior’s Spring Couture 2017 catwalk...