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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Autumn Winter Fashion Display at Queens Plaza

2016 TPH VM+ Queens Plaza - March 027

With an Autumn Winter 2016 campaign theme, ‘the ice queen cometh’ this visual merchandising concept was based on angular, layered mirrors creating dramatic reflections and light refraction for a modern interpretation of an icy landscape.

Untitled design (27)

Mirrored platforms formed the base of this design, with towering mirrored prisms to accompany the mannequins and mirrored spheres to dress the stages.

2016 TPH VM+ Queens Plaza - March 031

Custom crafted head pieces were created for the mannequins by our skilled design team to inspire a regal effect.

Untitled design (28)

Floor graphics in angular designs with mirrored finishes announced the campaign branding to shoppers to create a truly multi-faceted display.

2016 TPH VM+ Queens Plaza - March 038

To see more photos of this striking seasonal fashion display visit our Facebook page.

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