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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Autumn Winter Trend Forecast 2017

 

“Florals? For spring? Groundbreaking,” rings in the ears of every person who has watched The Devil Wears Prada – ever. In fact, the cooler season’s subversion of the trend from pretty prints to full-blown head to toe floral dressing with radical colouration, scale and a dark, glamorous mood may well be the most groundbreaking trend this year. The look works equally well for interiors and is the seductive evolution of the tropical style which has reigned supreme.

 

 

This brand of purism is anything but minimalistic. The antitheses to all the bold patterns, slogans and ruffles on the catwalk, this trend harnesses subtle detailing to elevate the most utilitarian of garments. Tactile fabrics play with volume in a spectrum of muted, utilitarian colours that blend seamlessly with your existing wardrobe and embody the motto ‘less is more’.

 

 

Woven textiles and organic materials such as wood and leather perfectly embody a look which combines worldly influences with a down-to-earth warmth of home. Ceramics and live greenery combine with collections that tell a story and evoke memories of travel or embrace other cultures. On the catwalk this look translates to floaty white shirt dresses that are both beautiful and comfortable and especially suited to our local climate.

 

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