by Rosie Schulz | Mar 27, 2019 | Custom Design, Shopping Centre, Visual Merchandising, Window dressing |
“Sometimes the most inspiring person you’ve ever known is the first person you’ve ever met” Spoil mum this month in your shopping centre with a Personal Shopping Experience, Pop-up Champagne Bar or a deluxe Gift Wrapping Station. We also have endless ideas on how to dress your windows for Mother’s Day and celebrate in style. Champagne for Mum Create a late night shopping experience for the mothers out there with a glamorous pop-up champagne bar. Make it glow with hanging disco balls over head as they reflect the petals of a cherry blossom tree. Add some extra luxury with velvet furniture for mum to relax on as the family spends time hunting for the perfect gift. Keep it classy with marquee letters to catch the attention of passersby, LOVE or MUM are the perfect words to express admiration. Pink Power Decorate and design your windows for Mother’s Day with pretty pink flowers and love hearts. By choosing a colour, there are many ways to show love for all of the mums around us. Fill your windows with strawberry tones and use repetition to encourage present purchases. By filling your store windows with pink motifs, it is a reminder to shoppers that the occasion is coming up, your store front will stay in their mind and remind them to come back or go straight in as they know they will find a gift in-store. Luxury Pods A personal shopping experience or styling lounge is the perfect way to treat mum to a little luxury experience. If you don’t want to commit to a complete styling experience, create ‘luxury pods’...
by Rosie Schulz | Feb 19, 2019 | Children's Play Space, Custom Design, Shopping Centre, Trends, Visual Merchandising, Window dressing |
“Follow the Easter bunny… He has the chocolate” There are many ways to celebrate Easter. This year we’ve decided on four looks for various Easter activations and displays that you can bring into your shopping centre or store front display this year. Invite the Easter bunny into town with chocolate eggs and pastel bunting as children hunt for eggs in a bright garden party theme or create a sanctuary with a neutral look featuring DIY activities. Bright as a Bunny Vibrant green artificial turf, a life size fig tree, market carts filled with flowers and pastel seating for tired shoppers. The ultimate Easter activation! If your centre is thinking of promoting a school holiday activity area this year, look no further than VM+ to create a whimsical experience for both children and parents. From little moss bunnies to giant sunflowers, activation spaces can be created to ensure your promotion is the focus and time spent in-store is increased. With white picket fencing and kid friendly pallet furniture, our kids school holiday activations are memorable and unique. View our activation gallery on Facebook here. Carousel Capture Get your hashtags ready and the Instagram filter prepped. Photo backdrops are the perfect way to share that your centre is current on social media platforms. With Easter around the corner, backdrop displays encourage shoppers to linger, take a snap with friends and share their location on social media. By avoiding the classic Easter motifs, target the next generation with beautiful visuals and your customers are more likely to share their experience. We love the paper fan blooms, cherry blossom trees and our white...
by Rosie Schulz | Dec 21, 2018 | Children's Play Space, Christmas, Custom Design, Shopping Centre, Visual Merchandising |
“Lets do what we love, and do a lot of it” – Marc Jacobs As the year comes to a close, it’s the perfect opportunity to look back on 2018 and bring out the VM highlight reel. From Chinese New Year installations to Rainforest Play Spaces, an arcade extravaganza, Christmas decorations out of our ears and everything in-between. We’re excited to show you our favourite parts of 2018! One of our favourite play space activations for 2018 was Tree Top Play, a hinterland inspired sensory space for little ones to explore and experience. Including a tree house, distortion mirrors and hanging greenery rings hiding frogs and birds, the play space is the perfect location for interactive learning and fun. Read more on the blog, specifically about the incredible custom designed features of this space, here. It almost feels like a whole year ago we completed this job, but during February, VM+ installed a stunning installation of red and gold fans and lanterns to celebrate the Lunar New Year. Two chandeliers hung in the two Australia Fair Shopping Centre voids, dripping with cherry blossom detailed fans, 2018 disks and lanterns with eye catching tassels. A traditional CNY dragon was also setup in the centre as a photo opportunity for visitors to the Gold Coast. Our next memorable moment is the fun we had putting our visual merchandising hats on for B Lucky & Sons. We traveled to Melbourne and Brisbane to VM the incredible retro selection of prizes and memorabilia for the adult arcade bars. Shelves and cabinets within the arcade bars required visual merchandising so winners could choose their prizes,...
by Rosie Schulz | Dec 6, 2018 | Christmas, Custom Design, International VM, Visual Merchandising, Window dressing |
“Meanwhile… I’m putting up more twinkle lights.” – Kathleen, You’ve Got Mail Hands up. Be honest. Who’s favourite holiday has rolled around for another year? Two hands up over here – we love Christmas! We could start listing all the things we love about the silly season; decorating the tree, dinner parties with friends, but of course, one of our favourite things is the unveiling of department store windows. We’ve searched through the cities and have found our favourite selection of dreamy, vibrant and comical Christmas displays. From Paris to New York, get ready to travel through the best festive windows of 2018. LONDON: Harrods When it comes to Christmas windows, we can’t go past the legendary Harrods. This year, the series of Harrods windows draws inspiration from our own visions of a traditional festive season; a fridge bursting with seasonal treats and parties filled with gold glitz and glamour. Designed off the concept of sensory storytelling, Harrods maintains its focus on luxury while relating to the themes that everyone loves and can relate to around the merry season. Harrods has mastered their designs by utilizing scale, repetition and colour… and also our love for roast potatoes. PARIS: Galeries Lafayette Christmas dreams became a reality this year as Galeries Lafayette Haussmann let the Parisian children bring the window characters to life from their imaginations. Children between 5 and 11 years old entered to draw their Christmas character and the winning drawings were chosen to be transformed into soft toys and displayed in the vibrant window display. The imaginative friends can be seen enjoying a Christmas party in a candy...
by Rosie Schulz | Dec 3, 2018 | Custom Design, International VM, Visual Merchandising |
Taking on a vision and brief from a client, forming a design and making it a reality is one of our favourite things to do here at VM+. For a 1-day event at the Brisbane International Airport, VM+ transformed ‘the green’ into an indoor cricket pitch. Following on from the competitive Australia vs India cricket match held at The Gabba, the BAC (Brisbane Airport Corporation) hosted a friendly rivalry with the two teams made up of representatives of the travel industry and captained by international superstars Brett Lee and Michael Kasprowicz. VM+ took on the task to install a 20 meter long pitch with a truss structure thoroughly covered in cricket netting, complete with sponsor signage and floor decals. The activation involved passengers before they departed on their long haul flights allowing them to sit and spectate on a tiered seating grandstand. The activation focused on tourism, Brisbane becoming a destination city and the relationship between two cultures. “Gert-Jan de Graaff BAC Chief Executive Officer said it is an exciting world-first event that not only highlights the great mateship and friendly rivalry between Australia and India, it provides a unique opportunity to strengthen and celebrate tourism between the two nations.” (BAC) See more images of this activation in our Facebook Gallery. VM+ often extends itself into creating custom builds and designing activations. We aim to create atmosphere, an escape or a visually dynamic reality. Check out what else we do here! Don’t forget to stay up to date on our social media pages – Facebook – Instagram –...
by Rosie Schulz | Oct 19, 2018 | Christmas, Corporate Christmas, Custom Design, International VM, Trends, Visual Merchandising |
“December… Saving the best till last.” One of our favourite parts of the festive season is getting to decorate our trees, adorn our homes and set the table in a different style every year. We’ve been busy venturing across the seas and travelling interstate this past year to collect ideas and bring you our favourite trends this coming Christmas. Let the magic of Christmas 2018 begin! Wabi Sabi Originating from the Japanese language, Wabi-Sabi means to accept imperfection. It is a belief and aesthetic based on recognizing that something incomplete can become beautiful. A design example we love is expanding on our connection to the earth through natural materials. This trend is taking over from the Hygge trend (the cosy contentment of simple living) and leads into a Scandinavian tone but with a focus on abandoning perfection. Focus on textures such as metal and driftwood to incorporate this beautifully flawed trend into your home this Christmas. Our go to colours: Gun-metal grey, silver, olive green and natural hues Traditional Green, red and gold. The combination of these colours has screamed Christmas for centuries. Add a few little berries to your wreath to enhance the festive ambience and decorate the tree in glitter, matte and reflective finishes for a contemporary twist. Make a statement with vibrant red velvet poinsettias or keep it familiar by dressing the house in colours reminiscent of a childhood spent waiting for Santa. From nutcracker soliders to reindeers, this iconic Christmas trend isn’t going anywhere anytime soon and we can’t wait to see how it continues to change and adapt year after year. Our go to...
