by Rosie Schulz | Mar 27, 2019 | Custom Design, Shopping Centre, Visual Merchandising, Window dressing |
“Sometimes the most inspiring person you’ve ever known is the first person you’ve ever met” Spoil mum this month in your shopping centre with a Personal Shopping Experience, Pop-up Champagne Bar or a deluxe Gift Wrapping Station. We also have endless ideas on how to dress your windows for Mother’s Day and celebrate in style. Champagne for Mum Create a late night shopping experience for the mothers out there with a glamorous pop-up champagne bar. Make it glow with hanging disco balls over head as they reflect the petals of a cherry blossom tree. Add some extra luxury with velvet furniture for mum to relax on as the family spends time hunting for the perfect gift. Keep it classy with marquee letters to catch the attention of passersby, LOVE or MUM are the perfect words to express admiration. Pink Power Decorate and design your windows for Mother’s Day with pretty pink flowers and love hearts. By choosing a colour, there are many ways to show love for all of the mums around us. Fill your windows with strawberry tones and use repetition to encourage present purchases. By filling your store windows with pink motifs, it is a reminder to shoppers that the occasion is coming up, your store front will stay in their mind and remind them to come back or go straight in as they know they will find a gift in-store. Luxury Pods A personal shopping experience or styling lounge is the perfect way to treat mum to a little luxury experience. If you don’t want to commit to a complete styling experience, create ‘luxury pods’...
by Rosie Schulz | Feb 19, 2019 | Children's Play Space, Custom Design, Shopping Centre, Trends, Visual Merchandising, Window dressing |
“Follow the Easter bunny… He has the chocolate” There are many ways to celebrate Easter. This year we’ve decided on four looks for various Easter activations and displays that you can bring into your shopping centre or store front display this year. Invite the Easter bunny into town with chocolate eggs and pastel bunting as children hunt for eggs in a bright garden party theme or create a sanctuary with a neutral look featuring DIY activities. Bright as a Bunny Vibrant green artificial turf, a life size fig tree, market carts filled with flowers and pastel seating for tired shoppers. The ultimate Easter activation! If your centre is thinking of promoting a school holiday activity area this year, look no further than VM+ to create a whimsical experience for both children and parents. From little moss bunnies to giant sunflowers, activation spaces can be created to ensure your promotion is the focus and time spent in-store is increased. With white picket fencing and kid friendly pallet furniture, our kids school holiday activations are memorable and unique. View our activation gallery on Facebook here. Carousel Capture Get your hashtags ready and the Instagram filter prepped. Photo backdrops are the perfect way to share that your centre is current on social media platforms. With Easter around the corner, backdrop displays encourage shoppers to linger, take a snap with friends and share their location on social media. By avoiding the classic Easter motifs, target the next generation with beautiful visuals and your customers are more likely to share their experience. We love the paper fan blooms, cherry blossom trees and our white...
by Rosie Schulz | Feb 11, 2019 | International VM, Shopping Centre, Trends, Visual Merchandising |
An Authentic Australian Autumn “I see the turning of a leaf dancing in an autumn sun, and brilliant shades of crimson glowing when the day is done”. As Autumn approaches in Australia, instead of visions of pumpkin lattes and maple leaves, we start getting excited about the prospect of pulling out a long sleeved shirt and start to panic slightly about the end of summer weather warnings. As summer swings into autumn, the tones of chocolate brown, mustard ochre and caramel latte tones get absorbed into our clothing and home wares. Bloom We’d like to introduce autumn to you this year with the soft feathery details of pampas grass, artisan rattan light shades and a delicate mix of textures. With an eye for composition and balance, mixing textures is the perfect way to subtly introduce the autumn season with harsh surfaces symbolizing winter and the delicate finishes representing summer. We have introduced the textures of mirrored disco balls to add contrast to the soft neutral foliage. Experimentation is key with this look and play is essential. The bloom trend embraces fallen foliage such as palms and fronds instead of the classic maple leaf. For the ultimate DIY – grab a can of spray paint and coat that frond in glossy gold. Farm House Getting into the more classical autumnal style, this look focuses on weekends spent in the country with cups of tea and homemade scones. Textures include jute rugs, leather ottomans and vintage suitcases. Like any country home, the farm house look is created through the art of layering (just as you would with your clothing during...
by Rosie Schulz | Dec 21, 2018 | Children's Play Space, Christmas, Custom Design, Shopping Centre, Visual Merchandising |
“Lets do what we love, and do a lot of it” – Marc Jacobs As the year comes to a close, it’s the perfect opportunity to look back on 2018 and bring out the VM highlight reel. From Chinese New Year installations to Rainforest Play Spaces, an arcade extravaganza, Christmas decorations out of our ears and everything in-between. We’re excited to show you our favourite parts of 2018! One of our favourite play space activations for 2018 was Tree Top Play, a hinterland inspired sensory space for little ones to explore and experience. Including a tree house, distortion mirrors and hanging greenery rings hiding frogs and birds, the play space is the perfect location for interactive learning and fun. Read more on the blog, specifically about the incredible custom designed features of this space, here. It almost feels like a whole year ago we completed this job, but during February, VM+ installed a stunning installation of red and gold fans and lanterns to celebrate the Lunar New Year. Two chandeliers hung in the two Australia Fair Shopping Centre voids, dripping with cherry blossom detailed fans, 2018 disks and lanterns with eye catching tassels. A traditional CNY dragon was also setup in the centre as a photo opportunity for visitors to the Gold Coast. Our next memorable moment is the fun we had putting our visual merchandising hats on for B Lucky & Sons. We traveled to Melbourne and Brisbane to VM the incredible retro selection of prizes and memorabilia for the adult arcade bars. Shelves and cabinets within the arcade bars required visual merchandising so winners could choose their prizes,...
by Rosie Schulz | Aug 30, 2018 | Children's Play Space, Custom Design, Shopping Centre, Visual Merchandising |
“Play gives children a chance to practice what they are learning.” – Mr. Rogers Tree Top Play is the newest play area designed by VM+ and installed at Robina Town Centre on the Gold Coast. Inspired by the rainforest which surrounds Robina to the West, Tree Top Play draws off the flora and fauna found in the mountainous region of the Gold Coast Hinterland. The play area was custom designed by VM+ to be a place of interactive learning and fun. The first eye-catching element in the tenancy draws your eye up into the canopy of the rainforest, where circular timber rings hang, overflowing with greenery, Edison bulb lighting, mirror disks and fairy lights. The effect is magical and immersive. The custom built cubby house includes leaf shaped climbing grips instead of a classic ladder, and a green slide bringing delight to the adventurous. Pebble cushions and log and stump cushions surround and spread in and around the cubby house providing comfort and security. The timber tic tac toe game varies from the original classic with a guest appearance from the local cockatoo and green tree frog. The swiveling cubes line up to provide more interactive play and memory learning skills. Sparking delight in children, the Green Tree Frog climbing wall sits at a perfect height for boys and girls to boulder along the mounted frog, completed with high quality hand-holds so children can practice their hand-eye coordination. A caterpillar play panel sits at the end of the walkway ready for little hands to explore each element but also allow multiple children to play at the same time. A “Can You Find Me”...
by Rosie Schulz | May 31, 2018 | Children's Play Space, Shopping Centre |
“Play is our brain’s favourite way of learning” Here at VM+ we are experts on creating unique and stand out play areas for children. Not just your average swing set with a table and chair, we take it to the next level…. This month VM+ transformed a vacant tenancy into a rainforest play land. At Robina Town Centre, VM+ took the task to transform a vacant tenancy to temporarily become an adventure land for children and a haven for parents to take a breather in-between shops. Focusing on creating a place of solitude away from the busy shopping areas, VM+ has created a rainforest oasis with bright green turf, vivid wall graphics and greenery and trees galore. Hanging greenery and vines from the ceiling was a very purposeful decision to add the sense of depth and create an even more immersive experience. From the view point of children, the ceiling will become a canopy, allowing minds to wander and activate their imaginations. It is the small touches that really transform the space to be a place of adventure. VM+ has added ‘ride on’ insects to the scene, enhancing the magical park atmosphere as lady birds and bees zoom around on the bark flooring path. Among the turf is a gross motor play gym, catering to toddlers and the younger generations so the whole family can get involved in this play area. Smooth edges and different textures make it an active learning space. Tables and chairs in bright colours and a tepee tent inspire essentials ingredients to childhood such as story-time learning and role-playing. In tribute to Australian wildlife, VM+...
