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5 Tips for Retail Success

The world of retail is big and crowded. How does one stand out from the rest, develop lasting relationships with customers, sell their product and create a beautiful space all at the same time? From a creative perspective, we’ve put together our five top tips for retail success.   1. Create an experience in your shopping centre through memorable activations. Design interactions Allow visitors to play with and experience a product. From pop-up activations and champagne bars, to school holiday workshops and personal styling sessions, there are many ways to interact with your customers to create an engaging space with a point of difference. Energize your precinct Engage and evoke emotions and creating relationships. School holiday activations and workshops invite families to extend their stay in the centre as well as create repeat trips to your shopping precinct. Design a late night shopping experience with a glamorous pop-up bar for friends to catch up at, or lay down some vibrant green artificial turf for a secret garden themed space with pallet furniture and tepee tents. With zones brought to life, customers will be inclined to increase their dwell time. Unexpected areas such as workshop pop-ups with greenery and colour strike interest and evoke emotion of wanting to be included in the activation. Disrupt, adapt, react and innovate. (WGSN) Activate stagnant zones by encouraging involvement and inviting interaction with customers. Encourage retailers to become involved in activating a space by instructing a demo therefore leading to sales. Inspire people to photograph and share your space onto social media for advertising and publicity. Add some signage with a hashtag and watch it...

Easter Activations

“Follow the Easter bunny… He has the chocolate” There are many ways to celebrate Easter. This year we’ve decided on four looks for various Easter activations and displays that you can bring into your shopping centre or store front display this year. Invite the Easter bunny into town with chocolate eggs and pastel bunting as children hunt for eggs in a bright garden party theme or create a sanctuary with a neutral look featuring DIY activities. Bright as a Bunny Vibrant green artificial turf, a life size fig tree, market carts filled with flowers and pastel seating for tired shoppers. The ultimate Easter activation! If your centre is thinking of promoting a school holiday activity area this year, look no further than VM+ to create a whimsical experience for both children and parents. From little moss bunnies to giant sunflowers, activation spaces can be created to ensure your promotion is the focus and time spent in-store is increased. With white picket fencing and kid friendly pallet furniture, our kids school holiday activations are memorable and unique. View our activation gallery on Facebook here.   Carousel Capture Get your hashtags ready and the Instagram filter prepped. Photo backdrops are the perfect way to share that your centre is current on social media platforms. With Easter around the corner, backdrop displays encourage shoppers to linger, take a snap with friends and share their location on social media. By avoiding the classic Easter motifs, target the next generation with beautiful visuals and your customers are more likely to share their experience. We love the paper fan blooms, cherry blossom trees and our white...

Authentic Autumn

An Authentic Australian Autumn “I see the turning of a leaf dancing in an autumn sun, and brilliant shades of crimson glowing when the day is done”. As Autumn approaches in Australia, instead of visions of pumpkin lattes and maple leaves, we start getting excited about the prospect of pulling out a long sleeved shirt and start to panic slightly about the end of summer weather warnings. As summer swings into autumn, the tones of chocolate brown, mustard ochre and caramel latte tones get absorbed into our clothing and home wares. Bloom We’d like to introduce autumn to you this year with the soft feathery details of pampas grass, artisan rattan light shades and a delicate mix of textures. With an eye for composition and balance, mixing textures is the perfect way to subtly introduce the autumn season with harsh surfaces symbolizing winter and the delicate finishes representing summer. We have introduced the textures of mirrored disco balls to add contrast to the soft neutral foliage. Experimentation is key with this look and play is essential. The bloom trend embraces fallen foliage such as palms and fronds instead of the classic maple leaf. For the ultimate DIY – grab a can of spray paint and coat that frond in glossy gold.   Farm House Getting into the more classical autumnal style, this look focuses on weekends spent in the country with cups of tea and homemade scones. Textures include jute rugs, leather ottomans and vintage suitcases. Like any country home, the farm house look is created through the art of layering (just as you would with your clothing during...

2019 Trends

2019 Trends “You’ve always got to push yourself forward; you’ve always got to keep up with the trends or make your own trends.” – Alexander McQueen Trends can be broken down into many categories; interior design, fashion, graphic and industrial design, technology and beauty. Thanks to the world of Pinterest and Instagram, trends are coming and going as fast as their legs can carry them. Trends can be a direct focus on colour (hello, yes we see you there Living Coral), inspired by a location (1950’s Palm Springs anyone?), and this isn’t the first time we have seen a retro movement cycle back again (will spots and stripes ever be not on trend), or even a lifestyle choice, as sustainability disrupts fast fashion. We’ve curated a select group of trends which have flowed through each category and we predict, will inch their way into your lives this year. Living Coral Phrased by Pantone as, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”, Living Coral is a colour that embodies play and expression. Social media platforms were a big influence for this colour trend, inspired by destinations that reflect the pink/red pigment, such as the Amalfi Coast. This tint is harmonious with a variety of other colours including muted merigold, burnt orange, cloudy grey or sea salt green. We want to see walls dedicated to this colour, furniture becoming enveloped in coral velvet and artwork lining your walls featuring the peachy tone. Living Coral strives to seek authenticity in a world dominated by technology; an authenticity that casts a hue...

Christmas Trends 2018

“December… Saving the best till last.” One of our favourite parts of the festive season is getting to decorate our trees, adorn our homes and set the table in a different style every year. We’ve been busy venturing across the seas and travelling interstate this past year to collect ideas and bring you our favourite trends this coming Christmas. Let the magic of Christmas 2018 begin! Wabi Sabi Originating from the Japanese language, Wabi-Sabi means to accept imperfection. It is a belief and aesthetic based on recognizing that something incomplete can become beautiful. A design example we love is expanding on our connection to the earth through natural materials. This trend is taking over from the Hygge trend (the cosy contentment of simple living) and leads into a Scandinavian tone but with a focus on abandoning perfection. Focus on textures such as metal and driftwood to incorporate this beautifully flawed trend into your home this Christmas. Our go to colours: Gun-metal grey, silver, olive green and natural hues   Traditional Green, red and gold. The combination of these colours has screamed Christmas for centuries. Add a few little berries to your wreath to enhance the festive ambience and decorate the tree in glitter, matte and reflective finishes for a contemporary twist. Make a statement with vibrant red velvet poinsettias or keep it familiar by dressing the house in colours reminiscent of a childhood spent waiting for Santa. From nutcracker soliders to reindeers, this iconic Christmas trend isn’t going anywhere anytime soon and we can’t wait to see how it continues to change and adapt year after year. Our go to...

Champagne Season – S/S Trends

“We like to see the glass half full. Preferably with champagne”. Champagne season is upon us! Pop the bubbly, because as champagne season begins to arrive, so do the new season trends for spring. Keeping it fresh and creative, here at The Prop House we’re seeing Australian natives take over from the classic peony and jewel tones break through since the announcement of ultra violet becoming colour of the year. Suspended florals We love natives. Garlands of eucalyptus down tables or vases of proteas – natives are everywhere. Regardless of the variety, we love suspended florals. Suspended over tables, archways or marquees entryways; the thicker the foliage the better. Keep it pretty with proteas or herald summertime with the buttery yellow of our classic wattle. Alternatively, for more mood and ambience, focus on suspending deep forest greenery with black and gold accents. Integrate fairy lighting or luminescent bulbs into the display for the ultimate atmosphere. Our ‘go to’ prop: the protea   Not-so-basic backgrounds Did champagne season even happen if you didn’t take an Instaworthy shot? Create a ‘selfie experience’ with dazzling backdrops at the next spring racing event. From simple copper and floral arches to balloon installations, backdrops are statements that keep your event captured forever. Add custom signage with the event #hashtag to propel your event into the social media universe.   Our ‘go-to’ prop: foil backdrop    Rich and Royal Since the announcement of ultra violet becoming the colour of the year, we’re not surprised that jewel tones have been ready and waiting for champagne season. Ethereal and romantic, velvet is a cause for luxury and comfort. The...