“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos,
the intrigue of what lies ahead, and the discoveries beyond where we are now.”
Introducing the 2018 colour of the year, Ultra Violet. Colours have amazing power when it comes to creating emotion and subconscious thoughts within a space. Implement a design strategy using violet this year. This tone is often associated with mystery, independence and creativity. The use of violet in gathering places is known to energize and inspire connection. Often found in places of meditation, ultra violet is a beautiful way to provoke experimentation, relaxation and individuality. It is a colour that reflects the unknown and is often associated with the cosmos and limitless possibilities. Icons such as David Bowie and Prince are known to have adopted this shade, bringing a dramatic flair to performances.
With the world we live in becoming more and more futuristic with the development of new technologies, the team at Pantone decided on Ultra Violet to reflect on the future of design, technology, culture and innovation. This colour stands as a representation for growth and creativity.
The pantone colour of the year is beautiful when incorporated into a design with complimentary colours. From floral pastels to deep burgundy, Ultra Violet captivates and energizes. Match it with deep reds and dusty ice blues for a killer contrast, or single out the blue based purple on its own and use neutrals to add extravagance to your display or interior. We love this in textures and gradients, and brings a sophisticated edge to window displays and store interiors.
View our seasonal fashion VM gallery to get inspired for a year of colour and creativity!
Bring new audiences into your store through strong use of colour; email firstname.lastname@example.org to find out more.