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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Dressed for the Holidays

Retailers are always looking for a way to set themselves apart at Christmas time – the biggest shopping date on the calendar. We love nothing better than a display where creativity has had chance to run wild and create a glorious display to entice and inspire. Here we have gathered together our favourite collection of displays which take the humble dress form or mannequin and turned them into something truly magical.


These designers have created a festive fairytale using traditional evergreen foliage to create a dress for these Christmas displays using accents such as ribbons, berries and sparklng foliage in contrasting colours of red, gold and silver.

Some designers get a little more quirky with their interpretations of the “Christmas dress” engulfing the mannequin for a humorous and eye catching statement.

These mannequins are business up top and party down below with the skirt forming a backdrop for displays of products or festive Christmas stories.

We love windows where the visual merchandiser has repurposed an everyday household item and turned it into a display that is much, much more than the sum of its parts like these windows from Anthropologie which use coat hangers and spools to create gorgeous gowns.

A contemporary reinterpretation of this idea which can work all year round is to use fresh or faux greenery and flowers to create the ‘garments’ – a window like this is sure to stop anyone who passes by in their tracks.

Last but certainly not least, what could be more fun for the holiday season than taking the humble fairy light and turning it into something truly memorable! The best part about this fun idea is that it can carry through from Christmas to the New Year – we love a versatile VM!


For more Christmas inspiration check out our website: https://www.christmasdecorationsbrisbane.com.au/





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