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The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Elements of Design for VM Part 7: Texture

In this instalment of our design series we introduce you to the element ‘texture’.

Texture is something we forget – it makes outfits look very expensive. You can do a monochromatic outfit, if you’re afraid of things that are more colorful and printed, and still create interest.

– Stacy London

About Texture:

Texture is the surface quality of an object. A rock may be rough and jagged. A piece of silk may be soft and smooth, and your desk may feel hard and smooth. Texture also refers to the illusion of roughness or smoothness in a picture.

How we use texture:

Texture can be physical (tactile) or visual. The texture is related to what material is used and can influence the mood of the composition.

Physical texture is the actual texture of an object. Designers may create real textures to give visual interest or evoke a feeling. An object may have a rough texture so that it will look like it came from nature or a smooth texture to make it look glamorous.

Visual texture is an extremely useful tool for a visual merchandiser in that it is made to look like a certain texture but in fact is the illusion of texture printed or drawn on a surface.

1. The warmth of this industrial timber texture interplays cleverly with the high end merchandise in this window.

2. Rich, handmade textures of the coloured cotton and the contorting, organic texture of the gourds creates a warm and inviting window display.

3. This delicate lace patchwork becomes ethereal rather than kitsch when used en masse.

4. The smooth, reflective surface of the silver balls makes this window display feel contemporary and lighter than air.

5. The rich velvet texture contrasts with the glossy egg props for a high end, luxurious atmosphere.

6. Simple scrunched paper creates interest when used to create a textural backdrop in this window.

Coming up next in Part 8 of our design series we will be learning all about ‘scale’ – stay tuned!

Catch up on our previous instalments:

Part 1: Introduction to the Elements and Principles of Design for VM

Part 2: Elements of Design: Line

Part 3: Elements of Design: Shape/Form

Part 4: Elements of Design: Space

Part 5: Elements of Design: Light

Part 6: Elements of Design: Colour

Love to learn more about Visual Merchandising?

Check out our Visual Merchandising Training Courses.




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