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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Harvey Nichols – Always fabulous Visual Merchandising

At Harvey Nicols in London the window displays are a delight to behold each and every day of the year. The design of each display, the use of colour and form and the sheer impact created ensures passers by stop, stare, photograph (like me) and wonder at the art form which is Visual merchandising.

Recently on my trip to London I was excited to witness a colourful spectacular within Harvey Nics windows. Combining peculiar props – think metal coat hangers (by the thousands), sunglasses, paper straws… the design in which these fabulous, everyday elements were brought together was nothing short of gob-smacking.

 

 

 

 

 

The corner window is always a favourite and look at this divine green that they have used as the palette. Not only does this colour POP – but is also (strangely enough) ensures that the fashion stands out beautifully. Also LOVING the touches of geometric in the overhead décor.

Around the corner from the main drag is where the menswear is displayed. Here we see a repeat of the geometric patterns introduced in the main, front window but if you look closely the decoration elements and props here are the wonderful, everyday things – sunnies, straws, bowties, watches. I think the on-mass appeal of this design is what makes you stop and take note. The overall, impact being created by the geometric patterns surrounding the hero mannis.

 

 

 

 

 

 

Last but not least – after enjoying the windows I simply had to venture inside, only to find this instore display delight. Isn’t she lovely!

Congrats to the London Harvey Nics VM team – you never cease to surprize and delight this traveler with your creativity and window dressing prowess all completed with just a touch of madness.

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