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Hot VM trends in the USA

While travelling I am constantly stopping to photograph VM concepts that catch my eye (I am a nightmare to travel with). There is inspiration on every corner waiting to excited the passers-by and entice shoppers to enter into the world of retail. Luckily I am happy to restrain from the retail side of things (most of the time) but enjoy the energy presented in the VM and love sharing that here at home.

 

Oversized letters were a strong theme that I saw both in Vegas and in LA. Mannis standing and sitting on large signs heralding fashion destinations were stunning.

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Geometric backdrops were also a stand out hit trend.

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Finally, colour and summer energy was always apparent and ensured the passer by stopped and enjoyed the VM moment.

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Want more international visual merchandising inspiration?

Underwater in Vegas

Hong Kong Window Dressing Inspiration