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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

I got it from my mama

“I got it from my mama”- will.i.am

Mother’s Day is a wonderful excuse for us to celebrate the incredible women in our lives. In the world of visual merchandising, May is the perfect month to jazz up your shop front, window and shopping centre with themes hinting to these special people. We’re loving sweet picnic scenes, feminine florals, bright pom pom mania and delicate neutrals inspired by the ocean.

 

Hampton Hideaway 

This style ranges from coastal Hampton vibes, to Byron Bay interiors and everything deluxe and neutral. Create a display with shades of coconut creams and Aegean blues. Focus on texture and height through hanging lanterns and layering linen throws and cushions. Head out to your local river park to pick up drift wood pieces or pop into our showroom to pick up some vine twirls; perfect for a coastal inspired arrangement.

 

Art Mania

Is your mum a lawyer, fitness coach, stay-at-home mum or nurse? It doesn’t matter, because there is no denying that almost all women have a creative side (or can at least appreciate it). Tap into that energy through striking window displays featuring copious amounts of colour. Candy red, teal and violet will capture the attention of all and celebrate our art and craft mums who love to get their hands dirty. Using bright colour is a clever way to draw out a shade found in a single item being featured in a window, or just a way of capturing the attention of passers-by. Used in repetition, paper pom poms demand to be noticed, as does our delicious lollipop prop.

 

Picnic Play

Who doesn’t love to spend a Saturday with family in the park? Bring the outdoors, in with a park themed display featuring lush green astro turf and over-sized fiddle leaf figs. The tranquil feel of a picnic party will entice shoppers, as it’s been proven green spaces make people feel at ease and relaxed. Add pops of colour through bright butterflies, sea-side daisies and your choice of merchandise. Bring greenery into the picture through turf risers, flooring and the delicate draping of our moss or butterfly chandelier.

 

Feminine Florals

For the ultimate Mother’s Day display, incorporate flirty and fun florals! From peonies to hydrangeas, bougainvillea or orchids, we have many varieties of flora to add to your display. Use an archway to invite shoppers into your space, wrapping station or champagne bar. We personally love our cherry blossom tree, a divine way to fuse modern design with the traditional use of flowers on Mother’s Day. Visual merchandising doesn’t only mean window displays; at VM+ we also create floral photo booth setups, shopping centre activations and more!

 

View our previous Mother’s Day VM Displays here

Australia Fair

 

View our seasonal visual merchandising gallery here.

Feeling inspired? For more props, head to www.theprophouse.com.au

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