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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Make room for Mother’s Day

“Sometimes the most inspiring person you’ve ever known is the first person you’ve ever met”

Spoil mum this month in your shopping centre with a Personal Shopping Experience, Pop-up Champagne Bar or a deluxe Gift Wrapping Station. We also have endless ideas on how to dress your windows for Mother’s Day and celebrate in style.

Champagne for Mum

Create a late night shopping experience for the mothers out there with a glamorous pop-up champagne bar. Make it glow with hanging disco balls over head as they reflect the petals of a cherry blossom tree. Add some extra luxury with velvet furniture for mum to relax on as the family spends time hunting for the perfect gift. Keep it classy with marquee letters to catch the attention of passersby, LOVE or MUM are the perfect words to express admiration.

Pink Power

Decorate and design your windows for Mother’s Day with pretty pink flowers and love hearts. By choosing a colour, there are many ways to show love for all of the mums around us. Fill your windows with strawberry tones and use repetition to encourage present purchases. By filling your store windows with pink motifs, it is a reminder to shoppers that the occasion is coming up, your store front will stay in their mind and remind them to come back or go straight in as they know they will find a gift in-store.

 

Luxury Pods

A personal shopping experience or styling lounge is the perfect way to treat mum to a little luxury experience. If you don’t want to commit to a complete styling experience, create ‘luxury pods’ throughout your shopping centre. These pods might include some glamorous furniture, velvet finishes and enchanting lighting. Not only for mum, these lounging options provide some enticing seating throughout your centre which will be much loved by dads who might not love the shopping experience as much. A comfy seat will extend the time that customers stay in store and create happy shoppers everywhere.

 

Gift Wrapping

So the kids and dad have picked the perfect present… What’s next? Help take the next pressure off by providing the perfect gift wrapping station. Not only will this act as a marketing strategy in your centre, it provides an extra customer service experience. Gift wrapping stations, although practical, are a way to encourage shoppers to return to your centre as you’re seen to provide ‘above and beyond’ services. Our custom made pallet bar provides a no-fuss set up with hidden storage. Take it to the next level with custom signage, olive trees or fiddle leaf figs either side. Place a stunning rug or artificial turf underfoot to create an identifiable ‘zone’ for customers.

To view more of our Mother’s Day visual merchandising, view our online gallery.

Contact us today to create Mother’s Day activations in your shopping centre, business or store front.

Call (07) 3217 4500 or email info@vmplus.com.au 

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