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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

“Pop ups and the Wall Alive”

On a recent trip to Sydney I had a half hour spare to wander through the beautiful Westfield in central…. I love all the casual ‘pop up’ store layout on lower ground level. The energy is great and the combination of labels, designers and accessories make it well worth the trip. Great use of props makes it a visual feast of frocks, furs, trunks and mannis all clad in the latest seasonal fabulousness!!!This live wall in particular stood out as a clever way to ‘dress up’ a store entry. It makes you feel instantly fresh and alive…. I love the way it snakes it’s way across the ceiling and collects the light as it goes. V.clever… Gotta love Sydney VM – always doing it with style.

An artist cannot speak about his art any more than a plant can discuss horticulture.”  Jean Cocteau

 

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