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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Pradashphere Visual Merchandising in Harrods

Well as one would imagine the fact that Harrods was celebrating all things Prada was like a little dream come true for my visual merchandiser’s mind (and camera). In celebration of Pradasphere, the fashion house presented a collection of pieces that perfectly embodied the brand’s signature aesthetic. It ran for a month (finished 29.5.14) and I was lucky enough to experience the wonder of Pradasphere while in London.

The exhibition included exquisite heritage items from the Prada archives, THE most fabulous shoes and accessories I have ever seen, a Prada history wall and four amazing glass cabinets each filled with wondrous garments highlighting Miuccia Prada’s ground-breaking approachto fashion.

As Harrods does only too well, the whole exterior of the building was alive with Prada – extraordinary window displays, flags and signage EVERYWHERE! There was even a Pradasphere Café serving Italian delicacies with Prada style, of course.

My 2 favourite areas were the AMAZING shoe display (above) which had the most wonderful pieces of wearable art encased within decadently coated showcases – think feathers, shag pile and skins… Oh, and you know how I love a good skin!

The second area which I found fascinating was the wall of screens – this was how they displayed the evolution of Prada. The brand is totally gobsmacking, what they have achieved and how they have achieved it!

Congratulations to Harrods and Prada – the bringing together of two iconic brands made my trip to London complete. With more displays, fashion and VM like this in the world, the world would be a much better place.



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