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Activations

Using our experience in VM and our love of creativity we bring together the magic and interactivity of activations for your promotion

Community Easter Bunny Project

Brookside Shopping Centre

Eggs-perts in activations, the VM+ team created a pretty and pastel destination for the Community Easter Bunny Project for Brookside Shopping Centre. Where students from neighbouring schools embellished, created and decorated giant Easter bunnies in a rainbow of colours. The display was lined with picket fencing and flowers exploding with carrots and surprise eggs for a memorable Easter moment.

Share the Love

Toombul Shopping Centre

Bright colours bouncing off mirror balls was a wonderful way to celebrate people of all genders, body types, and sexualities at Toombul Shopping Centre during Mardi Gras.

Alice in Wonderland Popup Bar

Wizard’s Den

Flickering candles, floating books, bubbling cauldrons and more made up a concoction of elements nestled within this interactive Wizard inspired den. Set up as a “Potions Class” in a historic brick building in Southbank patrons created their own drinks, solved puzzles and dressed as witches and wizards all in this immerse rive experience.

Easter Chair

Toombul Shopping Centre

In celebration of our most colourful holiday, Easter, Toombul Shopping Centre asked the designers at VM+ to dream up a vibrant photo opportunity to entertain their shoppers. Using a hundred pastel coloured carrots, the team shaped a vivid easter O’Chair that was a huge hit among the customers.

Chinese New Year Activation

Harbourtown

Stunning red, gold and pink lanterns perch high above foot traffic on a truss wrapped in silken ribbons within Harbourtown Outlet creating a dazzling photo opportunity. We loved having the freedom to dream up this beauty in celebration of Lunar New Year!

Chinese New Year Activation – Harbourtown

Stunning red, gold and pink lanterns perch high above foot traffic on a truss wrapped in silken ribbons within Harbourtown Outlet creating a dazzling photo opportunity. We loved having the freedom to dream up this beauty in celebration of Lunar New Year!

Kerrie Hess – Book Launch Q&A

Kerrie Hess, artist and illustrator, published her latest book. We were delighted to be able to create the atmosphere for her Q&A at Indooroopilly. Delicate pastel pinks and white floral pods on an elegant gold frame made up the backdrop behind a velvet blush pink lounge.

World Cancer Day 

The daffodil represents hope for a cancer free future. VM+ was privileged to install the largest inflatable daffodil in King George Square, Brisbane, surrounded by lush turf and hundreds of yellow daffodils on World Cancer Day.

Grand Central Spring Carnival

To celebrate the iconic Carnival of Flowers in Queensland’s regional city, Toowoomba (also known as the “Garden City”), VM+ designed, fabricated and installed multiple greenery and flower rings. The Spring carnival is celebrated throughout Grand Central Shopping Center with the 3m and 2m rings featuring flowers and custom signage.

School Holiday Activations

School holiday activations are the perfect way to create a whimsical experience for both children and parents.

Our activation spaces can be created to ensure your promotion is the focus and time spent in-store is increased. With white picket fencing and child friendly pallet furniture, our kids’ school holiday activations are magical and unique. Theme it for an unforgettable experience; we love creating fairy gardens, little farmers, Easter bunny activations and Santa’s workshops.