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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

Spring Fashion with a Handmade Touch

 “She turned to the sunlight
    And shook her yellow head,
And whispered to her neighbor:
    “Winter is dead.” 

― A.A. Milne

We custom designed and built these sleek visual merchandising structures for one of our favourite clients and had the added joy of styling their Spring Summer fashion campaign to coincide with the installation. The soft textural spring elements, each handcrafted by an Australian artisan, contrast beautifully with the clean lines of the brand new visual merchandising pods.

The pods were designed to elevate the fashion displays within the shopping centre whilst providing a neutral canvas for seasonal embellishments over time. Each structure was designed with versatility in mind – to look beautiful when used separately, or combined in pairs or altogether for a larger display. The pedestals for the mannequins offer additional opportunity to customise the displays each season by being positioned inside the structures for a cleaner look, or throughout the display for a more organic arrangement.

The geometrical play of the pod structures was created by reducing any superfluous cross bars and braces to create the illusion of one continuous line winding through the elements. The weightless effect was enhanced with floating perspex display cabinets  incorporated into the vertical lines.

A powdercoated gloss white finish ensured a high end polish to match the luxe finishes and fixtures of the shopping centre. The circular risers for the mannequins feature a monochromatic marble veneer to continue the aspirational feel.

For the spring seasonal embellishment our artisan created soft, pastel accents to hang from the pod structures to contrast with the geometric style of the pods with a subtle movement and vibrancy. A combination of hand made paper flowers, pom poms, garlands and rings created a fresh, whimsical display to herald the latest spring fashions in store.

For help creating your next seasonal fashion display or to enquire about our custom designed and built visual merchandising structures please contact info@vmplus.com.au. See more seasonal fashion campaigns in our online gallery here

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