This season, VM+ has filled Brisbane city with brilliant floral displays for our three Spring/Summer concepts for The Myer Centre, Queens Plaza & Wintergarden. Each display had their own original inspiration and focus, however it was very apparent that bright, fresh & floral were the styling must-haves for SS14 visual merchandising.
The Myer Centre
The Myer Centre had an “Elevate Your Style” theme for which the brief was to theme a Style Zone with a pastel and fresh colour palette that was eye catching to shoppers.
The main feature of the display was a beautiful flower wall made up of over 900 paper roses and ivy put together by hand by our senior stylist. The colourful feature made a statement and indeed satisfied the spring/floral inspiration.
The display was finished off with beautiful furniture, a floral centrepiece and a black decal on the white stage to reiterate the campaign’s collateral. See more images here.
Queens Plaza’s visual merchandising display focussed more on luxe elegance and rustic charm to promote their Spring Summer range. The set up comprised of a large greenhouse conservatory that was filled with rustic props, beautiful plants, florals and greenery to create a stunning foliage oasis, juxtaposing the city surroundings.
Props such as wooden crates, wagons wheels and barrels, held the plants and sat alongside a lush sofa and whitewash table and black ornate chairs. High above, hanging from the Conservatory ceiling was a crystal beaded chandelier to draw the eye and create a stunning focal point.
The display was also brought into the Queens Plaza centre and complimented with black ornate archways, green astro turf pieces, white picket fences and washed white planter boxes to hold the foliage. The whole display created a fresh spring atmosphere to the shopping precinct. See more images here.
The Wintergarden combined their Spring Summer display with the elegant lines of beautiful Kerrie Hess illustrations. The bright pink & floral colour palette was shown immediately with the gorgeous vibrant hot pink carpet that stretched 23m in length. The Wintergarden bridge was the focus of the display with 10 Kerrie Hess prints on a black aluminium easel and paired with a mannequin wearing the illustrated garment. White plinths and Corinthian style table with beautiful vibrant pink Chrysanthemum, Carnations and Roses in clear vases completed the display. Smaller versions of the bridge display were also scattered on the other levels of the Wintergarden. The result was a clean, bright and fresh Spring Summer visual merchandising display. See more images here.
Visual merchandising is always a step ahead, so now is the time to start planning your Autumn/Winter VM display. Send us an emailor call VM+ on 07 32174500 to discuss the up-coming VM trends for next season.