SPRING VISUAL MERCHANDISING
“Spring is nature’s way of saying, Let’s Party” – Robin Williams
Spring is just around the corner! When the weather warms up it’s a wonderful time to head to the markets for some Saturday morning sunshine and coffee. With a constant swell of small businesses joining the marketers on the weekend, the styling of your stall is something that can bring in crowds and repeat buyers or deter them to the next seller. No matter what your product is, there are always ways to best present your items. You want your produce such as lemons or flowers to look full, but some product it is best if you limit the amount on show. Vintage or handmade items such as earrings or bespoke clothing, appear more limited and unique if only a few are on show as people are more prone to be drawn to one off items. Use props such as bunting, market carts, flowers, vases and linen as a chic foundation to support your product. With an aesthetic backdrop, your product can pop and sell itself easier.
Our ‘go to’ prop: Market carts – available in various colours
As the days start to become longer, its the perfect time of year to refresh your styling. Without the inspiration of full peony blooms and bright seasonal flowers yet in season, this source of inspiration draws from the end of winter foliage of branches and grasses. Use feature vases and baskets to present your items in simplistic styling. Layer with heights such as books and depth with prints and different sized vessels. The trick with styling in the beginning of Spring is to think minimalism and not too cluttered. Tones of olive and sage green mixed with powder blue create an organic aesthetic. Add pops of latte and rust hues to your styling for subtle contrasts as the weather begins to warm. Olive trees and pallet furniture are simple ways to start a Spring styling backdrop.
Our ‘go to’ prop: Olive tree and pallet furniture
Dinner Party Delights
Open the doors, let the warm breeze float in and style a dinner party for your friends and family. Here at The Prop House, we take pride and joy in creating magical experiences from intimate cocktail parties to extravagant galas. We’re loving this muted palette of dusty rose pinks, fossil grey and natural birch. This styling technique is all about keeping it simple with your feature elements creating the main attraction through texture. Think chiffon fabrics with a ‘thrown around’ vibe, jute and woven surfaces, delicate foliage and intricate settings. With your stunning Spring styling, a mix of gourmet cheeses and a hint of rose, what’s not to love about the changing seasons!
Our ‘go to’ prop: Rattan lanterns, various glassware, lanterns and birdcages
For all your visual merchandising enquiries, contact one of our stylists on (07) 3555 8660 or email firstname.lastname@example.org
For event styling, phone (07) 3217 4500 or email email@example.com
and for prop hire, phone (07) 3217 4500 or email firstname.lastname@example.org