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The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

SS14 VM Trend : Monochrome

Yes, black and white monochrome will be a huge visual merchandising trend again for SS14 – the coming Spring-Summer fashion season. The monochrome look has undergone a sleek update that leaves behind the OTT patterns of 2013.
Monochrome mannequin fashion window dressing
The VM look will be modern, assertive and clean with bold contrasts. Displays will be graphic and organized into logical stripes, grids, and vertical planes. This style is illustrated below in the monochrome VM fashion display designed and installed by VM+ for Westfield Helensvale shopping centre.
Monochrome retail display at shopping centre by VMPlus
Various finishes will combine for texture but the number of elements will be kept minimal to ensure the best result from this trend.
VM display monochrome styling
VM trends change almost as quickly as fashion. Monochrome is a return to classic styling and will allow the SS14 fashion elements to stand out. And that’s what great visual merchandising is all about!




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