by Rosie Schulz | Mar 29, 2021 | International VM, Visual Merchandising
A/ W TRENDS 2021 “They who sing through the summer must dance in the winter” – Italian Proverb Mid-Century modern The mid-century modern or MCM phenomenon is here to stay. The magic of MCM is found everywhere, from architecture to interior,...
by Rosie Schulz | Feb 11, 2019 | International VM, Shopping Centre, Trends, Visual Merchandising
An Authentic Australian Autumn “I see the turning of a leaf dancing in an autumn sun, and brilliant shades of crimson glowing when the day is done”. As Autumn approaches in Australia, instead of visions of pumpkin lattes and maple leaves, we start getting...
by Rosie Schulz | Mar 27, 2017 | Visual Merchandising
“Florals? For spring? Groundbreaking,” rings in the ears of every person who has watched The Devil Wears Prada – ever. In fact, the cooler season’s subversion of the trend from pretty prints to full-blown head to toe floral dressing with...
by Rosie Schulz | Jun 23, 2016 | Visual Merchandising
Welcome to Part 2 of our Elements & Principles of Design Series where we will be discussing the Element ‘Line’. How to understand it. How to apply it. And of course, lots of pretty pictures of displays that harness its power, to inspire and delight....
by Rosie Schulz | Apr 28, 2016 | Visual Merchandising
With an Autumn Winter 2016 campaign theme, ‘the ice queen cometh’ this visual merchandising concept was based on angular, layered mirrors creating dramatic reflections and light refraction for a modern interpretation of an icy landscape. Mirrored platforms...
