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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

The Excitement of Easter

We had the undeniable pleasure of creating an enchanting Easter Wonderland for our client to complement their in-store seasonal Easter promotion. Customers were given an ‘egg passport’ to follow a trail of giant eggs decorated by local community stakeholders on display throughout the centre. Once complete, delighted punters could return to the activation and collect a chocolate bunny, vote for their favourite egg from the trail (with the top 5 groups receiving an in-store gift card) and take part in some free Easter-themed craft activities.

We created gorgeous Easter themed centrepieces for the craft tables using moss bunnies, sweet peas and pastel eggs.

A stunning archway dressed with pretty florals welcomes visitors into the pop-up space to begin their egg hunt.

A pretty-in-pink market cart housed the station for guests to vote for their favourite egg from the egg trail.

Colourful stools packed a punch in the craft area of the Easter themed setup where participants could relax under the life-size tree.

This tree created a magical environment for children to play in, especially when dressed with hand decorated easter egg ornaments.

Pastel garden chairs with smaller egg arrangements gave shoppers a place to relax and enjoy the surroundings.

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