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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

The One Trend You Need To Know About This Year

“Bilbo left his place and went and stood on a chair under the illuminated tree. The light of the lanterns fell on his beaming face… They could all see him standing, waving one hand in the air, the other was in his trouser-pocket.”

The Party Tree was held in high regard by the characters of JRR Tolkein’s famous Lord of the Rings trilogy, and with good reason. Throughout time, trees have symbolized many things to different people such as beauty, family, stability, wisdom and growth. They contain many positive associations and often form a backdrop to significant moments in childhood and our later lives.

Following the environmentally conscious movement and examining how our products are sourced, made and produced – people are seeking a way to bring the outdoors in. This attempt to reconnect with nature has been seen in the trend for indoor plants, botanically inspired fashion and homewares designs and of course the Pantone Colour of the Year 2017, Greenery.

Our top tip for staying ahead of the rest this Spring Summer season is to think green. Harness the beauty of the great outdoors with your own nature-inspired visual merchandising seasonal campaign or launch. Why not create a beautiful garden party for gourmet presentations in your food precinct with long trestle tables and share plates styled under a beautiful life-sized tree.

Better yet, take this look from day to night for up late VIP shopping events and launch parties with fun festoon lighting or a glamorous chandelier and draped fabric and invite your guests to the party of a lifetime.

Take a leaf out of Christian Dior’s Spring Couture 2017 catwalk and create a Midsummer nights dream complete with soft grass underfoot and a beautiful wishing tree decorated with flowers, ribbons and lights overhead, framing a runway for your Spring/Summer fashion launch. However you style it, an oversized tree is sure to create atmosphere and add serious impact to make any occasion truly memorable!

Contact us today about our stunning 5 metre high banyan tree and how to use it to create a memorable event, display or activation – email info@vmplus.com.au to find out more!

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