Window Dresser Extraordinaire
The latest news and trends from the world of visual merchandising.
“Follow the Easter bunny… He has the chocolate”
There are many ways to celebrate Easter. This year we’ve decided on four looks for various Easter activations and displays that you can bring into your shopping centre or store front display this year. Invite the Easter bunny into town with chocolate eggs and pastel bunting as children hunt for eggs in a bright garden party theme or create a sanctuary with a neutral look featuring DIY activities.
Bright as a Bunny
Vibrant green artificial turf, a life size fig tree, market carts filled with flowers and pastel seating for tired shoppers. The ultimate Easter activation! If your centre is thinking of promoting a school holiday activity area this year, look no further than VM+ to create a whimsical experience for both children and parents. From little moss bunnies to giant sunflowers, activation spaces can be created to ensure your promotion is the focus and time spent in-store is increased. With white picket fencing and kid friendly pallet furniture, our kids school holiday activations are memorable and unique.
Get your hashtags ready and the Instagram filter prepped. Photo backdrops are the perfect way to share that your centre is current on social media platforms. With Easter around the corner, backdrop displays encourage shoppers to linger, take a snap with friends and share their location on social media. By avoiding the classic Easter motifs, target the next generation with beautiful visuals and your customers are more likely to share their experience. We love the paper fan blooms, cherry blossom trees and our white wash peacock chair for some various photo opportunities. If you’d like to add some custom signage with that signature hashtag, look no further than VM+.
Let us set up a “Sparkle Bar” for your late night shopping experiences. Grab a flute of champagne and head onto the lawn for a garden party adventure. With eye catching birdcages, florals and decorative seating, a pop up bar is the perfect way for shoppers to relax at the end of the day in a secret oasis. We can design a custom bar experience with lattice backdrops, wooden swing chairs, artificial turf and white picket fencing. You bring the sparkling and we’ll bring the bar!
Neutral and Natural
Looking to add a sophisticated touch to your Easter window display? Want to encourage a temporary seating area with a pop up market? Easter displays can be created with neutral props to just hint at the holiday. Let these stunning features be the foundation for product you want to sell or promotions you want to push. By using pallet furniture, stacking crates with flowers or suspending foliage from the ceiling, there are many ways to create a unique look for your store. We love the textures of rattan lamp shades or the complexity of birdcages decorated with draping plants. Let your Easter product speak for itself with a neutral background.
We’d love to hear from you and your business for all your Easter activations and visual merchandising.
Don’t forget, we also do VM styling for mannequin displays. Talk to us today to find out more!
Call us on (07) 3217 4500 or email firstname.lastname@example.org
For all budgets, private businesses and national shopping centres.Read More
An Authentic Australian Autumn
“I see the turning of a leaf dancing in an autumn sun, and brilliant shades of crimson glowing when the day is done”.
As Autumn approaches in Australia, instead of visions of pumpkin lattes and maple leaves, we start getting excited about the prospect of pulling out a long sleeved shirt and start to panic slightly about the end of summer weather warnings. As summer swings into autumn, the tones of chocolate brown, mustard ochre and caramel latte tones get absorbed into our clothing and home wares.
We’d like to introduce autumn to you this year with the soft feathery details of pampas grass, artisan rattan light shades and a delicate mix of textures. With an eye for composition and balance, mixing textures is the perfect way to subtly introduce the autumn season with harsh surfaces symbolizing winter and the delicate finishes representing summer. We have introduced the textures of mirrored disco balls to add contrast to the soft neutral foliage. Experimentation is key with this look and play is essential. The bloom trend embraces fallen foliage such as palms and fronds instead of the classic maple leaf. For the ultimate DIY – grab a can of spray paint and coat that frond in glossy gold.
Getting into the more classical autumnal style, this look focuses on weekends spent in the country with cups of tea and homemade scones. Textures include jute rugs, leather ottomans and vintage suitcases. Like any country home, the farm house look is created through the art of layering (just as you would with your clothing during this time). Start with a foundation of a flat weave rug, build upon it with wooden furniture. Layer in the details with mugs and collected pine cones, candles and classic books. Don’t forget the art of repetition; this element of design focuses on one item and uses it to it’s highest potential with the power of duplicated action. Suitcases are ideal for this, with height and depth being created by stacking vintage luggage. Repetition creates unity, cohesion and consistency for the viewer or customer.
The New Yorker
We start to tread into true Autumn territory when we start talking about New York City. If you’ve been to NY in the fall, even though it’s at a different time in the year to Australia, central park and the red brick skyscrapers seem to be cast in a glorious bronze hue. The air is filled with the scent of hot coffee and bagels and a pair of snug boots are a necessity. We’ve channeled this look into featuring some iconic elements from the city that never sleeps. Lets start in the 1920’s, sneaking past the prohibition jazz crowd as we wander into Times Square where signs and lights blast, through the Chelsea district where light posts glow and trees are illuminated then stoll into Central Park where the smell of roasted nuts fragrant the air off market carts. A city of endless opportunities, The New Yorker look can be achieved through many different visuals, just use your imagination and you’ll arrive in the Big Apple!
The Edge of Autumn
Over the mountains and through the woods… The Edge of Autumn look centers on the rustic textures and woodland aesthetic. Use timber charger plates and birch wood stumps to reflect the cold days in need of a fireplace. As the leaves make their way from the branch to the forest floor, the Edge of Autumn look reflects just that; the end of autumn and the arrival of snow fall or if you’re in Australia, at least some morning frost. We love the use of real branches used in displays, add fairy lights for a whimsical look or keep it authentic with wooden furniture and cosy finishes such as sheepskin rug. It’s time to unpack your beanies, autumn is on the way!
We’d love to bring the seasons into your business or shopping centre.
Contact us today to start a conversation about visual merchandising. Email email@example.com or call (07) 3217 4500
“You’ve always got to push yourself forward; you’ve always got to keep up with the trends
or make your own trends.” – Alexander McQueen
Trends can be broken down into many categories; interior design, fashion, graphic and industrial design, technology and beauty. Thanks to the world of Pinterest and Instagram, trends are coming and going as fast as their legs can carry them. Trends can be a direct focus on colour (hello, yes we see you there Living Coral), inspired by a location (1950’s Palm Springs anyone?), and this isn’t the first time we have seen a retro movement cycle back again (will spots and stripes ever be not on trend), or even a lifestyle choice, as sustainability disrupts fast fashion. We’ve curated a select group of trends which have flowed through each category and we predict, will inch their way into your lives this year.
Phrased by Pantone as, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”, Living Coral is a colour that embodies play and expression. Social media platforms were a big influence for this colour trend, inspired by destinations that reflect the pink/red pigment, such as the Amalfi Coast. This tint is harmonious with a variety of other colours including muted merigold, burnt orange, cloudy grey or sea salt green. We want to see walls dedicated to this colour, furniture becoming enveloped in coral velvet and artwork lining your walls featuring the peachy tone. Living Coral strives to seek authenticity in a world dominated by technology; an authenticity that casts a hue as if a film’s light leak has taken over.
Let’s cast our eye back to the 30’s for a moment (red lippy everywhere), now into the 70’s (a bit more flare) and we arrive in 2019, where once again the animal print is back. But did it ever leave? If you have an animal print item in your closet we could put money on it either being a silky leopard print skirt or a chunky oversized faux fur coat. Whatever the texture, stripes, spots and scales are here again. This season is a little more subdued than others, as taxidermy rooms are out and subtle spotted bedheads are in. Pair your choice of print with copper or gun metal grey. If you can’t quite commit to the animal skin, play with the hand-painted dot effect on cushions and wallpaper.
Our ‘go to’ props:
Another one of our favourite colours for 2019 is turmeric. Inspired by our love for Moroccan design, this spicy mustard colour has scattered over our hearts. From the bazaar markets of Marrakech, the colour of turmeric has spilled into furniture designs with the complimentary textures of jute and cane. This colour is inspired by the warm African sunsets, market stalls, sand dunes and Moroccan architecture. We love the thought of transforming your space into an escape with white drapes, Arabian carpets, velvet cushions and detailed lanterns.
Our ‘go to’ props:
For a few years now we have seen the tropical foliage trend flood the Australian event styling scene. We don’t think we’ve seen the last of the monstera leaf but we do think we will be seeing it in a slightly different light. Introducing ‘on vacation’ as the oasis of banana palms and tiki bars blends into balmy resort style. Accompanied by rattan lamp shades and bamboo furniture, the vacation trend also includes the luxury of velvet lounges in energetic teal and cushions in flamingo pink. By using contradicting colours such as blue and pink together, the vacation trend is vibrant, fun and full of energy. Grab your piña colada to go and tuck your inflatable under your arm as holiday vibes make their way into your home.
Our ‘go to’ props:
Desert chic meets mid-century modern. A little bit gritty and always sunny, Palm Springs makes us think of poolside parties, pops of colour, desert botanicals and the cohesion of indoor-outdoor spaces. We are drawn to the romanticism of an endless summer as the Palm Springs trend takes a leaf out of a 1950’s camera roll with lemon and dusty pink hues. With an architectural reputation, Palm Springs embraces holiday vibes with desert aesthetic. The soft pastel vibes reflect the colour of the year while trending furniture such as velvet or bamboo lounges also make an appearance of course, being paired with prickly cactus. No need for a green thumb, just embrace succulents for a pop of greenery.
Our ‘go to’ props:
The Byron Bliss
The rise of the earthy and organic tones has whirled in like a tornado. From linen to rattan, wooden furniture to mismatched leather accessories, we are calling this the Byron Bay trend. The most easterly-hippie-epicenter point of Australia brings us a trend of ethical fashion in muted earth tones of taupe, mocha and slate. The chilled vibes of the town can be sensed in the free form clothing, hand-crafted home wares and weather worn bags that have seen just the right about of sea and sunshine. Neutrals are the center of this trend with warm tans and coconut white taking the foundation, but don’t be afraid to throw in some Aegean blue or sage green.
Our ‘go to’ props:
See the trends in action in our showroom at The Prop House – 306 Vulture Street, Woolloongabba 4102.
Chat to our prop stylist today at firstname.lastname@example.org
For more information about visual merchandising, contact VM+ at (07) 3217 4500 or email email@example.comRead More