Window Dresser Extraordinaire
The latest news and trends from the world of visual merchandising.
“Lets do what we love, and do a lot of it”
– Marc Jacobs
As the year comes to a close, it’s the perfect opportunity to look back on 2018 and bring out the VM highlight reel. From Chinese New Year installations to Rainforest Play Spaces, an arcade extravaganza, Christmas decorations out of our ears and everything in-between. We’re excited to show you our favourite parts of 2018!
One of our favourite play space activations for 2018 was Tree Top Play, a hinterland inspired sensory space for little ones to explore and experience. Including a tree house, distortion mirrors and hanging greenery rings hiding frogs and birds, the play space is the perfect location for interactive learning and fun. Read more on the blog, specifically about the incredible custom designed features of this space, here.
It almost feels like a whole year ago we completed this job, but during February, VM+ installed a stunning installation of red and gold fans and lanterns to celebrate the Lunar New Year. Two chandeliers hung in the two Australia Fair Shopping Centre voids, dripping with cherry blossom detailed fans, 2018 disks and lanterns with eye catching tassels. A traditional CNY dragon was also setup in the centre as a photo opportunity for visitors to the Gold Coast.
Our next memorable moment is the fun we had putting our visual merchandising hats on for B Lucky & Sons. We traveled to Melbourne and Brisbane to VM the incredible retro selection of prizes and memorabilia for the adult arcade bars. Shelves and cabinets within the arcade bars required visual merchandising so winners could choose their prizes, from Starwars figurines to 90’s board games.
In support of the Australia vs. India cricket game, the Brisbane International Airport held a friendly indoor game to commemorate the relationship between the two nations. Read more here, about how VM+ installed the 20mL truss system for the first airport cricket match in the world.
The best time of the year… This year we completed a total of 40+ installations of Christmas decorations. From giant baubles and fluffy green trees to illuminated wreaths and disco balls, VM+ spread the decoration love from Brisbane to the Gold Coast. From corporate venues to shopping centres, public spaces, malls and residential homes, there is no place too large or small for our team of elves. We love to bring the festive joy to every venue. Our calendar has a tendency to fill up fast, so get in touch in the new year to book in your 2019 Christmas!
We’d like to thank all the people and businesses we worked with this year and look forward to another busy year in 2019.
If you’d like to get in touch for visual merchandising, kids activation spaces, Christmas and more, don’t hesitate to contact us on (07) 3217 4500 or email one of our stylists at firstname.lastname@example.org. We’d love to hear from you!Read More
“Meanwhile… I’m putting up more twinkle lights.”
– Kathleen, You’ve Got Mail
Hands up. Be honest. Who’s favourite holiday has rolled around for another year? Two hands up over here – we love Christmas! We could start listing all the things we love about the silly season; decorating the tree, dinner parties with friends, but of course, one of our favourite things is the unveiling of department store windows. We’ve searched through the cities and have found our favourite selection of dreamy, vibrant and comical Christmas displays. From Paris to New York, get ready to travel through the best festive windows of 2018.
When it comes to Christmas windows, we can’t go past the legendary Harrods. This year, the series of Harrods windows draws inspiration from our own visions of a traditional festive season; a fridge bursting with seasonal treats and parties filled with gold glitz and glamour. Designed off the concept of sensory storytelling, Harrods maintains its focus on luxury while relating to the themes that everyone loves and can relate to around the merry season. Harrods has mastered their designs by utilizing scale, repetition and colour… and also our love for roast potatoes.
PARIS: Galeries Lafayette
Christmas dreams became a reality this year as Galeries Lafayette Haussmann let the Parisian children bring the window characters to life from their imaginations. Children between 5 and 11 years old entered to draw their Christmas character and the winning drawings were chosen to be transformed into soft toys and displayed in the vibrant window display. The imaginative friends can be seen enjoying a Christmas party in a candy forest. Quirky and crazy, the electric pink of the window is the opposite of the lime green that makes up the 2018 Christmas tree. The kaleidoscope of colours creates a magical experience as twinkling lights surrounding the tree illuminate to create an aurora borealis light show.
NEW YORK: Tiffany & Co
Planned more than a year in advance, the Tiffany & Co windows are thought provoking designs that reference the past and the future. This year’s theme, “The Holidays Made By Tiffany” incorporates a retro vibe, hinting to the legacy of Gene Moore (Artistic Director). Capturing the spirit of ‘offhanded luxury’, the Fifth Avenue flagship store Christmas windows delightfully take you through a journey of discovery as tiny characters each play their part in the Tiffany Christmas story. Like any piece of Tiffany & Co jewellery, the attention is all in the detail, ensuring viewers get up close and personal with the windows to make sure nothing is missed – not even the mice on the run with diamonds and cookie cutters in tow.
LONDON: Fortnum & Mason
No matter where you are on Christmas Day, one this is for sure; food is everything. It’s the event that the day revolves around, from breakfast mimosas to pavlova dessert; there is no denying the love of food at Christmas. London’s Fortnum & Mason channels the decadence of Christmas cuisine into their eight windows this season. With an entire Christmas tree made up of champagne glasses, you can practically hear the fizz, clink and pop. In another, a turkey in a paper hat can be seen bursting out from a giant cracker, surrounded by its glittering trimmings. A metallic lobster also features, with gold prawns standing to attention; while a herd of mince pies pull along a sleigh.
NEW YORK: Saks Fifth Avenue
An ode to the grandeur of Broadway, Saks Fifth Avenue have elevated their flagship store by featuring the dreams and the decadence of a Christmas spent in New York City. Each window features a mannequin in a still from their production; pondering their devotion to shoes or entering a styling suite where their wardrobe dreams come to life. Each window features a glow from a single colour; green for the wicked indulgence of shoes surrounded by opulent forest green Christmas trees or pink, casting over the woman who rests behind her rose tinted eye-mask as strawberry trees and blush boxes surround her elegant lounge chair.
LONDON: Liberty London
An enchanted world of personified animals, prints and patterns encompasses the windows of Liberty London this year. Cheeky monkeys among Manolo Blahnik’s and pelicans trying to fill their stomach with toys; the chaos of Christmas ensues! The iconic textures and colours of Liberty fabrics fill the windows with inspiration for shoppers while the balcony above is lined with twinkling trees. The interior of the department store continues the mischievous theme with a hot air balloon taking flight as surrounding railings are lined with the furry paws of lions and bears. All of the animals came to life from the hand of print designer, Ffion Griffith.
We hope you enjoyed journeying through our favourite cities with us. There are always too many to fit into one blog post, so make sure to also check out the windows of Macy’s, Barney’s, Harvey Nichols and Bloomingdale’s for more Christmas window inspiration.
For more Christmas inspiration, props and decorations, visit our sister website:Read More
Taking on a vision and brief from a client, forming a design and making it a reality is one of our favourite things to do here at VM+. For a 1-day event at the Brisbane International Airport, VM+ transformed ‘the green’ into an indoor cricket pitch. Following on from the competitive Australia vs India cricket match held at The Gabba, the BAC (Brisbane Airport Corporation) hosted a friendly rivalry with the two teams made up of representatives of the travel industry and captained by international superstars Brett Lee and Michael Kasprowicz.
VM+ took on the task to install a 20 meter long pitch with a truss structure thoroughly covered in cricket netting, complete with sponsor signage and floor decals. The activation involved passengers before they departed on their long haul flights allowing them to sit and spectate on a tiered seating grandstand. The activation focused on tourism, Brisbane becoming a destination city and the relationship between two cultures.
“Gert-Jan de Graaff BAC Chief Executive Officer said it is an exciting world-first event that not only highlights the great mateship and friendly rivalry between Australia and India, it provides a unique opportunity to strengthen and celebrate tourism between the two nations.” (BAC)
See more images of this activation in our Facebook Gallery.
VM+ often extends itself into creating custom builds and designing activations. We aim to create atmosphere, an escape or a visually dynamic reality. Check out what else we do here!Read More