Window Dresser Extraordinaire
The latest news and trends from the world of visual merchandising.
“Bilbo left his place and went and stood on a chair under the illuminated tree. The light of the lanterns fell on his beaming face… They could all see him standing, waving one hand in the air, the other was in his trouser-pocket.”
The Party Tree was held in high regard by the characters of JRR Tolkein’s famous Lord of the Rings trilogy, and with good reason. Throughout time, trees have symbolized many things to different people such as beauty, family, stability, wisdom and growth. They contain many positive associations and often form a backdrop to significant moments in childhood and our later lives.
Following the environmentally conscious movement and examining how our products are sourced, made and produced – people are seeking a way to bring the outdoors in. This attempt to reconnect with nature has been seen in the trend for indoor plants, botanically inspired fashion and homewares designs and of course the Pantone Colour of the Year 2017, Greenery.
Our top tip for staying ahead of the rest this Spring Summer season is to think green. Harness the beauty of the great outdoors with your own nature-inspired visual merchandising seasonal campaign or launch. Why not create a beautiful garden party for gourmet presentations in your food precinct with long trestle tables and share plates styled under a beautiful life-sized tree.
Better yet, take this look from day to night for up late VIP shopping events and launch parties with fun festoon lighting or a glamorous chandelier and draped fabric and invite your guests to the party of a lifetime.
Take a leaf out of Christian Dior’s Spring Couture 2017 catwalk and create a Midsummer nights dream complete with soft grass underfoot and a beautiful wishing tree decorated with flowers, ribbons and lights overhead, framing a runway for your Spring/Summer fashion launch. However you style it, an oversized tree is sure to create atmosphere and add serious impact to make any occasion truly memorable!
Contact us today about our stunning 5 metre high banyan tree and how to use it to create a memorable event, display or activation – email firstname.lastname@example.org to find out more!
Welcome to Part 8 of our design series where we will introduce you to the element ‘scale’.
I decided that if I could paint that flower in a huge scale, you could not ignore its beauty.
– Georgia O’Keeffe
Scale exists when we compare the size of one thing to another – with size of course referring to how big or small something is. If we compare something to a person we are using the ‘human scale’.
Size and scale will influence the mood or impact within a visual merchandising display. For example, the impact of an object is influenced by the relative size of the object within the space or the level of detail we can detect.
How we use scale:
As designers we can manipulate scale to create our desired statement, impact or mood. If objects are very large compared to a person they are referred to as ‘monumental’ in scale, or if very small as ‘miniature’. We may classify something as being ‘out-of-scale’ if it appears too big or small in the context or ‘appropriate scale’ if the object fits well within the overall composition.
1. This window display cleverly plays with scale using oversized wine corks to make a simple, yet effective composition.
2. A female mannequin is surrounded by small scale artist mannequins for a quirky take on a fashion display.
3. The oversize cotton reels and tape measures in this window create an eyecatching backdrop for the smaller products on show.
4. The designer has take the signature tassel on this perfume display and blown them up to a grand scale for a dramatic effect.
5. Cleverly playing with the size of paint tubes showcases these scarves in memorable fashion.
6. A fresh and youthful window is created with large blades of grass that juxtapose with the regular sized mannequins.
That’s it for the Elements of Design as we move onto the Design Principles! Stay tuned for our next instalment in our series Part 9: Balance.
Catch up on our previous instalments:
Love to learn more about Visual Merchandising?
A multifunctional children’s entertainment play space was created in a vacant tenancy for our client with a goal to inspire imaginative play for young families and drive visitors to the centre.
The design concept is inspired by local landmarks, with a focus on authentic natural timbers and fun pops of colour – creating a stylish, practical and safe facility for children to burn off energy and inspire creativity.
The front facade uses colourful signage and trailing greenery and white picket fencing which visitors can peek into to inspire a sense of discovery and reflect the architecture of Brisbane’s Western suburbs.
Once inside they will be greeted by a fresh atmosphere, with new internal walls featuring blue sky imagery and wall graphics of Mt Coot-tha the Walter Taylor bridge and the centre. Green tiered seating covered in foam blocks in the corner ties into the mountain theme and offers multiple uses as both seating for events or performances and as a climbing frame.
A large area of astro turf, underlaid with soft fall for safety, forms a central space for a variety of games and activities with bench seating along the side wall providing seating for parents and clear sight lines throughout the space.
A race track flows along the entire back area of the space with a design of the iconic Coronation Drive and runs alongside floor artwork of the Brisbane river. Children’s racing cars and aeroplanes in a classic vintage-style design ensure fun for children while maintaining a cool aesthetic.
A freestanding timber house forms a ‘shop’ zone with timber shopping trolleys and produce for children to interact with and pram parking for convenience.
A separate library zone in one corner also features the house motif as a bookshelf with a cute and colourful tipi and animal floor cushions creating a cozy nook for quiet play.
A cubby fort with a set of stairs and slide separates the library nook from the rest of the space and is a highlight of the play area.
The contemporary, fun atmosphere of the space was created with a goal to inspire young families to stay and play, increasing customer engagement and shopping time within the centre. Contact us at email@example.com to find out more about how tenancy activations can increase foot traffic and engage your customers.
For more children’s activations, read all about our conversion of a vacant tenancy into an Enchanted Woodland Play Park below: