07 3217 4500

Window Dresser Extraordinaire

The latest news and trends from the world of visual merchandising.

Christmas Trends 2020

The children were nestled all snug in their beds, 

While visions of sugar-plums danced in their heads… 

Candyland  

If anyone else grew up watching Barbie and the Nutcracker or The Grinch, this trend is for you. Even if you didn’t, we are going to give you reasons anyway as to why this Candyland pastel trend is for you. After a tempestuous year, we’re mellowing out over Christmas with tones of pink raspberry sherbet, eggshell blue, butter yellow and peach puff hues. Fusing together, this candy trend is light and soft and a cheerful welcomed colour palette to start the Christmas season. Velvety textures and a medley of pom poms, flamingos, sugar coated doughnuts and gingerbread houses. This year we are embracing all the sweetness you can envision as we build pink trees and decorate them in pastel swirls, disco balls, vintage style candies and cupcakes. If you’re not sure how to approach this trend, we encourage a viewing of The Grinch (the 2000 version of course) and bring Whoville to life with a dramatic emphasis on all the good and gooey, pretty and polished.   

Iridescent

Escape the intensity of the summer sun this Christmas with the coolness of iridescence. Bring in brightness of pastel colours with reflective baubles and snowflakes. Swirl iridescent garlands around your Christmas tree for a look like it has been captured by icicles. Watch the light dance and play with the movement of iridescent behaviour, the modern holographic finish is bold but we can’t help but think of unicorns and all things shimmery sweet. Don’t be afraid to add pops of flat colour to your decor to bring out the blush and pearlescent hues. Ice blue, misty pink, washed aqua and porcelain peach are sure to show their heavenly faces throughout the merry season. When you feel overwhelmed by the craziness of Christmas, all you have to do is picture a pastel rainbow and drape your decorations in the colour changing surface.

Noosa Vacation 

As the year draws to a close, many of us venture to the seaside for fresh air and R&R. The Australiana trend was big last year, and this year it has refined into an Aussie beach inspired escape. Off to the shores of Noosa we travel this December for a Christmas of sage green foliage, homemade wrapping paper, decadent seafood spreads among tables decorated with champagne flutes and boutique ceramic dishes. Focus in on tones of tea tree green, Turkish blue, enticing corals and of course lots of caramel and bronze hues to reflect the golden sands found throughout the national park. This trend is a gentle approach to a traditional Australian Christmas and we encourage DIY decorations and eucalyptus bouquets juxtaposed next to an indulgent bar cart or some mistletoe draped from a crystal chandelier. 

 

Illumination 

We’re taking the nostalgia up a notch in 2020 with the illumination trend. As children, one of the ultimate memories of Christmas was venturing around your neighbourhood discovering the houses adorned in glorious lights. Feel transported this season with the simplicity of light and shape. Returning to structural elements, this trend focuses on an encounter with light. Embrace the art of observation as light shows capture the essence of Christmas with bulbs illuminating in an artistic installation. From orbs to trees, tunnels and overhead installations, there is no limit to how you design your space with the power of light. Radiant reindeers will bring enjoyment for the merry season while modern spheres allow for an innovative way to express the magic of Christmas.  

See the trends in action in our showroom at

The Prop House – 306 Vulture Street, Woolloongabba 4102. 

For more information about visual merchandising, contact VM+ at (07) 3217 4500 or email vm@vmplus.com.au

Chat to our retail manager today at sales@theprophouse.com.au

Spring Summer Trends 2020

I’m sure I’m not alone when I say I think we’re all ready for a refresh. Rejuvenation, restoration and replenish. What better time than Spring to energize our spaces and our minds as we uncover the trends for Spring/Summer 2020.

With the ongoing chaos in the world, the opportunity to breath new life into our lives is welcomed. A colour palette of sage green and olive, shades of auric honey and mustard, bring beige into new life next to clay and clove tones. A palette for pleasure, purpose and mindfulness. Spring will bring in warm and comforting ideas of wildflower fields and organic produce in interiors that encompass individual dispositions. After spending so much time indoors over the last few months, it has created openings for personalities to flourish and encourage creativity. Our S/S20 trend report touches on how our economic climate creeps into our interiors through upcycling, the return to entertaining in the outdoors and the comfort of times gone by.

Upcycling

When conversing with friends during isolation this year, something that was bringing us joy was the rediscovered world of DIY. Do It Yourself. Now morphing into DIT. Do It Together. As Instagram erupted with self-care slogans, blogs came to life with instructions for bringing colour, texture and hand made delicate items into our lives. From tie-dying old t-shirts to destroying old necklaces so we could take the beads and create new daisy chain bracelets, we saw the lost art of embroidery emerge and art shops sell out of clay so we could try our hand at ceramics. Don’t even get us started on plants. As job security became unstable, we started to see new possibilities in our homes. A chance to rediscover ourselves through paint and pencil and using our fine motor skills for more than just scrolling. As we reignite a passion for creativity, we believe this Spring will see craft afternoons between friends, clothing swaps and paint trapped under our fingernails instead of painted on. It’s a time to refresh old treasures, rummage through your parent’s shed for the next furniture restoration and take time for serendipitous adventures and looking towards something better, together.

Not-so-secret Garden Party

Party season might be a thing of the past with regulations in place to keep our germs to ourselves. We encourage you to become familiar this Summer with ‘the new picnic’. We’re here to list off this season’s picnic essentials… with a little extra flair. Let us paint you a picture. A seagrass picnic basket holding down the white tassels of the blanket, crisp rose pouring into elegant acrylic cups, strawberries and peaches catching the dappled light peeking through the shade above. Whether this is in your back garden, on the shoreline or in the local park, bring along Moroccan ottomans to surround a pallet table and a bouquet of seaside daisies for an image worthy of Pinterest. Get creative with layering textures fabrics and cushions. Between the figs and the triple cream brie, Spring will be in full swing with a garden party like this.

Retro re-imagined

Peace, love and design… The 70’s are in! We’re going to see the 1970’s cycle back around in the Summer of 2020 as interiors celebrate timeless designs. Taking all the good bits from the grooviest decade that was. This trend is reconstructing elements from the 70’s such as corduroy, suede and coloured glass and giving them new life and a new interpretation. Even though the colour palette of the season is diluted earth tones, don’t give up colour. Use pops of colour such as antique red, sunflower yellow, avocado green and blueberry violet tones. Incorporated honest materials; strong angular vases and abstract sculptures. Why now? Why return to the 70’s in 2020? During a season of turmoil, we draw inspiration from a time viewed as free-spirited, vocal, rebellious and influential. Maybe we seek comfort from an era that made it through the blend of disco and economic upheaval. Enter the summer of 2020 with the boldness of a flower-power printed shirt and the reassurance of a well-loved pair of corduroy pants. 

See the trends in action in our showroom at

The Prop House – 306 Vulture Street, Woolloongabba 4102. 

For more information about visual merchandising, contact VM+ at (07) 3217 4500 or email vm@vmplus.com.au

Chat to our prop stylist today at props@theprophouse.com.au

 

Sources: mysteelecreek.tumblr, @jessinowo, behance.net, @belenhostalet, theportlandstudio.com, Katerina Marchenko, benjamin-eck.com, Pinterest, homedecoratingguru.com, brightside.me, honestlywtf.com, etsy.com

@daphnemoreau, ghanda.com, onecuriousdream.com, collectivegen.com, @kadenmatheson, Sophie Parker, hungrygirlporvida.com, harperarrow.com.au, andeelayne.com, hayatveinsan1.com, Louise Roe, Jasmine Dowling, popsugar.com.au

Sources: bfloral.com, @yarashahidi, yellowtrace.com.au, fashiongonerogue.com, decorevista.com, whowhatwear.com.au, lucyandyak.com, wheretoget.it, kassandrathatcher.com, homestolove.com.au, pressreader.com, hellofashionblog.com

Shopping Centres Re-imagined in a World Post-COVID-19

The evolution of retail is evident.

Currently the pandemic of COVID-19 is impacting our lives and changing them for the foreseeable future. Our time in isolation has allowed us to reflect on the future of retail and how we will respond to change within shopping centres during this current climate. We are starting to picture what our retail spaces will soon look like post COVID-19 and the evolution of consumer behaviour. Get ready to adapt, flourish and get creative!

As we consider our consumer behaviour moving forward, it’s important to consider what difference the brick and mortar stores will have to set them apart. Months without stepping foot in a shopping precinct, many are considering their dollar; the difference between making essential purchases and buying items that are a luxury. Not only has it driven an increase in online shopping, but the pandemic has decreased spontaneous purchases we are prone to indulging in as we stroll around a centre. Shopping centres hereafter will be a place required to deliver not just retail outlets, but a place of experience, connection and community.

Centres are becoming curated places of community zones; inspiring visitors to stay, play, relax and recharge. With disruption in the ‘brick-and-mortar’ world as brands start to have a primarily online presence, it’s important to not compete with this generational shift, but embrace the new way of shopping. Centres are now required to be an experience centre, to draw people in and give them an encounter they won’t have through their screen.

Just walk into your local shopping centre and take in the digital screens advertising new retailers, innovative food court designed to encourage a dining experience rather than a quick bite, and kids play areas with an interactive and educational purpose.

Play Town @ Castle Town, Townsville

Vacant tenancies will unfortunately be inevitable with the aftermath of COVID-19. But let’s look at this with the glass half full! Vacant tenancies provide the perfect space for centres to engage with their customers through interactive and inclusive play spaces. Places that will end up being seen with hashtags on everyone’s online feed. With the key word “grammable” at the heart of every brief, it’s important to add life, colour and interest into each space. New ideas, new concepts and innovative visual delights.

Tree Top Play @ Robina Town Centre

Centres are now required to be an experience centre, to draw people in and give them an encounter they won’t have through their screen.

Visual communication is a universal language and re-purposing a vacant tenancy will express to an audience a positive message about the popularity and health of the centre. When a positive message is sent to the brain, it puts the brain into a relaxed state (1). When tenancies are for lease, someone is prompted to think, why did they leave? Is business not good here? Should I be investing my money here? Where are other people shopping, if not here? Instead, fill that vacant space with colour and life encouraging a positive message to the consumer. In turn, people will reflect that the area is alive with activity and purpose and enter into the relaxed state.

Minipilly @ Indooroopilly Shopping Centre

Re-imagine urban life by promoting and creating a welcoming environment through the re-design of a vacant tenancy that will increase dwell time. With lush green turf underfoot and tepee tents creating hideaway areas amongst frilly palm trees, what’s not to love about an urban jungle designed for kids play. Add some play panels, timber furniture and artificial greenery and the tenancy will transform into a space for both little people and parents to enjoy. As mum and dad run out of holiday activities, why not venture back to the local shopping centre to soak up free activities from ball pits to ride-on cars.

Alternatively, targeting a teenage and young adult audience might be the right move for your centre. Tenancies have the ability to include even those who don’t want to venture from their iPhones. With the blank canvas of a vacant tenancy, create an Instagram wall with neon signs, velvet furniture and contemporary finishes. Provide spaces for study and gathering with friends through a well designed space. Creating an engaging and comfortable environment through light, space and material can trigger happiness and psychological wellbeing (2).

As COVID-19 impacts our lives now and into the future, we can respond with authenticity and honesty by working with the change rather than against it. Through the power of visual communication, shopping centres will transform into places of experience and connection and we can’t wait to see it happen.

SOURCES

1. https://99designs.com.au/blog/tips/psychology-design/

2. https://www.independent.co.uk/life-style/design/how-architecture-uses-space-light-and-material-to-affect-your-mood-american-institute-architects-a6985986.html

Categories

Archives

OUR SISTERS

For Brisbane’s best event styling, theming and prop hire
theprophouse.com.au

For everything Christmas
christmasdecorationsbrisbane.com.au

CALL 07 3217 4500 OR
VISIT OUR SHOWROOM

Corner Vulture and Leopard Streets
306 Vulture Street
Wooloongabba
Qld 4102
(Entry off Leopard Street)

Opening Hours
Monday - Friday
9am - 04.30pm