The fiercely competitive retail environment in both Australia and around the world has forced retailers to try to distinguish themselves from their competitors and therefore we are seeing new unique and interactive visual merchandising solutions. Here are a couple of new trends we’ve noticed….
Could mannequins become a thing of the past?
Well perhaps not entirely but they are becoming a touch passe. The days of the traditional store model with a wig are really on their way out and if mannequins are essential to a retailer they should be looking for unusual shapes or anything that’s a bit quirky. Some retailers are choosing alternative options such as the example shown in a recent window display for Nike’s new Flyknit shoe.
VM Plus recently created a display for Westfield to promote their #flatlaythenation campaign. This display played on the “flatlay” concept of taking birds eye view photos of various elements arranged laying flat. In keeping with this theme the merchandise was suspended flat between sheets of clear acrylic rather than displayed on mannequins.
Social media to engage with your customers
Facebook, Twitter and Pinterest are all beginning to find their place in visual merchandising in 2014 and this trend will continue to grow. Social Media icons are being used in store windows, and displays are incorporating hash tags. Stores like Nordstrom and Topshop have been using Pinterest to drive sales. Nordstrom’s groundbreaking in-store Pinterest product tags on top pins has earned them over 4.4M Pinterest followers!.These are all great ways to show your younger audience that you are tech savvy and builds relationships with your customers.
The Westfield #flatlaythenation campaign really engaged with their customers by inviting them to take a “flatlay” of their fashion style, then posting onto Facebook and Instagram hashtagging #flatlaythenation for a chance to win a trip overseas.
We’ll keep you posted on more VM trends soon.