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Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

What’s trending Christmas: Dark Fairytale

Once upon a time fairytales were reserved for children… but the latest crop of fantasy blockbusters have re-spun the fairytales we know and love with a glamorous, grown up twist. This trend has cast a spell over pop culture, fashion, art, interiors and all other realms of design and it doesn’t look to be broken anytime soon. Inject a bit of fairytale glamour into your Christmas this year for a charming look that will appeal to children of all ages.

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Stories enchant us, and that itself is very much on trend. This look is mysterious, rich and romantic and despite its origins, decidedly modern. To create a fairytale Christmas, the colour, balance, size and shape of your elements all come into play.

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Start with a base of moody black then inject bright and metallic highlights of Rapunzel gold and Red-Riding-Hood red. Focus on mixing rustic, woody textures and foliage with sparkling golden and jewel toned metallics worthy of a prince or princess.

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Play with the size of and shape of your decorations to create an exciting, emotively charged atmosphere with larger than life figures and motifs from your favourite stories. Combine giant pinecones that sparkle and shine, jewels from Prince Charming, feathers from the Golden Goose and huge flowers that look like they’ve been plucked straight from an enchanted forest. Or try a lifesize nutcracker or one of our sparkling reindeer to create fairytale wonder for children and adults alike. To achieve this look yourself, here are just some of the beautiful items available in our showroom:

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For full details visit our website here. And remember, don’t stray from the path – you never know what you might find!

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