07 3217 4500

Window Dresser Extraordinaire

The latest news and trends from the wonderful world of visual merchandising. Jano Dawes and her team share their passion for VM.

What’s trending Christmas: International Holiday Windows

When it comes to holiday window displays, the largest retail and department stores do their best to outdazzle each other and win over the hearts of shoppers. This year is no exception with Barneys New York featuring live ice-carving and Bergdorf Goodman adorning their windows with over seven million hand-set Swarovski crystals. Read on for our round-up of the best and brightest window displays for Christmas 2015 and stay tuned for our story on the best of Brisbane’s Christmas windows.

2DA9183000000578-3284316-The_result_see_each_window_feature_a_very_modern_take_on_the_zod-a-42_1445509269873

Bergdorf Goodman

Theme: Brilliant Holiday

 0003_Photo_by_ricky_zehavi-3-of-1-774x1024 0001_Photo_by_ricky_zehavi-1-of-1-868x1024 0002_Photo_by_ricky_zehavi-2-of-1-2-820x1024

To promote its newly renovated jewelry salon and in honor of Swarovski’s 120th anniversary, Bergdorf Goodman New York created fantastical scenes with fortune tellers & crystal balls, a pearl-studded Poseidon with sea creatures and a bedazzled suits of armour with life-size lions.

Barneys

Theme: Chillin Out

         111815-holiday-windows-slide-1 111815-holiday-windows-slide-2        111815-holiday-windows-slide-4

Barneys New York created a 10m ice locker that functions as a live ice-carving workshop with sculpters in custom puffer suits carving artworks in ice along with other windows featuring a huge icicle sculpture by artist Dale Chihuly with a slot-car track racing miniature Lexus.

Bloomingdales

Theme: Sound. Sight. Touch. Taste. Scent.

     BLOOMINGDALE'S 2015 HOLIDAY WINDOW UNVEILING: WITH LIVE PERFORMANCE BY SARA BAREILLES BLOOMINGDALE'S 2015 HOLIDAY WINDOW UNVEILING: WITH LIVE PERFORMANCE BY SARA BAREILLES

To represent how the holiday season is enjoyed through the five senses Bloomingdales New York enlisted florist to the stars Jeff Leatham, to create sculptures of polar bears and snowmen using faceted pieces of Plexi-mirror and other shiny materials. Leatham used more than 80,000 silk rose heads to cover the walls and ceilings of the windows, with an element of smell, taste, sight, touch and sound incorporated into each scene. For taste, a dispenser in front of the window offers passersby a sweet wrapped treat and holiday music is piped to the street whilst a window with snowmen contains an interactive experience.

Selfridges

Theme: Journey to the Stars

2DA8B2AC00000578-3284316-image-m-12_1445506133166
The Christmas star, astrology and constellations all providing inspiration for Selfridges’ London Christmas windows with each featuring a zodiac sign styled with its corresponding planet. Out of this world touches include a feature on Ardbeg – the first ever whisky to be matured in space – and a headdress that changes colour according to heat. In the store’s largest window, a large orrery (a rotating solar system model, created to scale)  takes centre stage designed to represent the earth’s constellation. Ten thousand star fixtures, 2000 kg of glitter and 2000 kg of salt as the flooring created a truly modern take on Christmas.

selfridges layout

Categories

Archives

Post notification

Stay updated with our blog posts