Open air markets evoke fresh air, fresh products and fresh faces and are fast becoming one of the most popular ways for people to shop. Markets have long been a part of human culture, offering a way for producers and buyers to exchange food, products and information. Buyers today are seeking more information about where they are spending their hard earned dollars and are recognizing the benefits of seasonal, unique, artisan or locally produced products.
A market set up can offer a unique opportunity to present your products in a personalised, welcoming setting with the ability to exchange information one-on-one with your customers. Christmas markets in particular immediately conjure up nostalgia and excitement for the season, reminiscent of the snow covered outdoor markets of Europe – a celebration of all things festive.
Swap the hot, spiced wine of a white Christmas and grab an ice-cold glass of Sangria and celebrate a colourful Christmas in Australia with a pop-up market. This beautiful Christmas market we created for Indooroopilly Shopping Centre was a fantastic way for retailers to present special, seasonal goods to customers in a fun, interactive way.
We combined rustic pallet bars, our charming market carts and lamposts with an ensemble of barrels and crates to offer an assortment of visually exciting ways for retailers to present their products. We dressed the base pieces with a combination of wreaths, garlands and trees with silver and ruby red baubles, berries, poinsettias and lights. Our retailers were then able to customise each of our beautiful settings to suit their individual brand or product.
Our stunning rustic market cart, dressed to impress for Christmas:
Retailers got into the Christmas spirit by styling their displays to match the market look including festive red tones, rustic leather and poinsettia motifs for a visually stunning experience for shoppers.
Markets can help create a lovely community feel and help you engage with your customers and have them involved with your brand in a more interactive way. There are so many possibilities available from Spring Markets through to Christmas Markets we can help you transform any space into a beautiful display.
If you’re looking to create a memorable experience for your customers that will make you stand out this Christmas, get in touch with us and ask how we can create a beautiful market-style activation for you. Happy shopping!